- Negotiation: (definition)
Negotiation is a process where two parties with differences which they need to resolve are trying to reach agreement through exploring for options and exchanging offers- and an agreement.
Firstly, negotiation is a process-a sequence of activities, perhaps with an underlying pattern. Secondly, we need two parties for a negotiation. Thirdly there must be differences. T
Ⅰ. Introduction
1. Selected topics motivation
Southwest Airlines in the United States, many companies struggling with bankruptcy and the outlook is dark red in the airline industry 33 years has continued to fast growth to continue. Interference of large established competitors also suffered from the difficulty 9. With 11 attacks in the industry as a whole undergoing a major crisis, b
Thinking independently and
being mindful of the effects
of one’s own and other
people’s behavior on achieving
the organization’s vision
Failing to consider possibilities
beyond what one is told;
accepting the leader’s ideas
without thinking.
A person in the organization
who is passive yet independent, critical thinker.
Alienated followers are often effective followers
PR 4모델 (cont’d)
press agentry/publicity model
PR의 선전적 기능을 강조
언론의 주목을 얻는 것이 주요 목적
공공정보 모델
효과적인 정보전달이 목적
다양한 공중에 대한 고려와 조사를 통한 공중과의 상호작용 결여
현대적 의미에서의 PR활동이라 볼 수 없다
조사(research)의 중요성
쌍방향불
Ⅰ.서론
본 과제는 13단원을 근간으로 한 각종 사례 연구 및 분석을 한 것입니다.
최초로 교수님께서 과제를 부여하신 후 6월 24일 마감기한 까지 과제가 수행되었으며, 조원들간의 업무분담으로(social power, empowerment, organizational politics, impression management,업무분장 참조) 과제가 수행되었습니다. 또한,