AMOREPACIFIC that 태평양 made is a new brand name for entering to New York market
By the plan of AmorePacific to become global company
'Lolita Lempicka' launched in France, 1997
While the market share of AMOREPACIFIC
is currently increasing around the world,
"Lolita Lempicka“ become representative brand of the world
Lack of understanding
In French cosmetic industry
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
The principles
Donguibogam
- An encyclopedia type all around medical book.
Huh Joon (1539–1615)
Disease
: imbalance of human body
Treatment
: Help to recovery of system
Characteristics of four predisposed constitutions
Correct Medical treatment based on their characteristic.
Feeling the pulse for diagnosis.
The doctor’s experience.
서비스 실패에 대한 소비자 불만행동의 유형
1. 공적인 조치를 행사한다
2. 사적인 조치를 행사한다
3. 아무 조치도 취하지 않는다
왜 소비자는 불평하는가?
1. 손해배상 및 보상을 받기 위해
2. 분노를 분출하기 위해
3. 서비스의 증진을 돕기 위해
4. 이타적인 이유로
불만행동
of different financial investment businesses
‘Negative system’ in financial instruments
Reinforcement of investor protection
Permission of draft settlement business to the security company
Implement a complementary and comprehensive plan
Start with principle of ‘Economy of scale’
Achieving global competitiveness and lower costs by increasing size and volume
Recovery of capital bro