the airlines industry.
II. Selection Criteria for Individual Enterprises
To sort out 7 enterprises before the evaluation process, we have selected two major indexes related to the Airlines industry. One is AMEX Airline Index. It is designed to measure the performance of highly capitalized companies in the airline industry. The index tracks the aggregate performance of major U.S. and oversea
ꊱ Summary
Bob Hall은 1993년 1/4분기 재무보고 전 ABC를 사용하여 소비자와 생산물의 수익성 분석과 계산과 분석하였다. Hall 은 1988년 이후 흑자를 기록하다가, 1991년의 적자를 기록하다. 재무 보고와 ABC프로그램은 Lehigh의 합리적인 product mix를 위한 것으로 회사 측은 수익의 감소는 부분적으로 전통적인
1 The definition of “Cause Marketing”
Domino Pizza
This menu is designed for helping children patient.
Whenever a customer buys this menu, 1,000 won is contributed.
Money accumulated in this way is contributed to Soul National University Hospital.
(중략)
The Effect of “Cause Marketing”
- Improved brand image
Fair Trade?
Fair trade is a trading partnership th
MASTER CHARGE
1966 – ICA formed,
creating Master Charge
1969 – First National City Bank joined
MASTERCARD INTERNATION
1979 - Renamed
2002 – Merged with
Europay International SA
MASTERCARD WORLDWIDE
2006 - Renamed
2006 – New corporate logo
Promotion
Sponsorship
Formula One: Jordan Grand Prix Formula One
Soccer: EURO 2008, World Cup 2008
G
Ⅰ. Introduction of Hyundai card
1. History and Status of Hyundai card
Hyundai Kia motors company acquired ‘Diners Club Korea’ in October 2001, and changed its name to ‘Hyundaicard’. Under their vision that takes off the world’s first financing company they launched the ‘Hyundaicard M’ in May 2003. They introduced the ‘Save point system’ which is the point anticipation system