Ⅰ. Summary
1. Introduction of Virgin Group
- Virgin Group is a British international group and one ofthe world’s most respected brands. This group founded in 1970 by Richard Branson. This group consists of more than 200 companies around the world. Maybe, in 2012, it consists of more than 400 companies. These group core successful businesses are travel, leisure, music, entertainment
the sales of product which is the popularity as a model, also has skyrocketed. Also the size ofJapanese cosmetics market are the world’s second large. So thanks to these market conditions in theJapanese cosmetics market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we will talk about theJapanese market as a whole cultural risk, co
Rapid Globalization.
ASEAN 국가들에 대한 FDI: 2005년 370억 달러 기록함.
동아시아내의 거래는 세계의 나머지 지역의 거래보다 훨씬 빠른 페이스로 성장중.
세계화 시장에서 성공하기 위해서는 타문화에 대한 이해가 필수적임.
Core Factor in International business
Western perspective: 동서 문화의 ‘대조’의
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety ofcultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
of motivation. Because of low motivation, temporary employees cannot help losing the loyalty toward the company and desire to learn vision and value of organizational culture.
The reason why motivation is decreased can be explained by two theories. First, Maslow’s need hierarchy theory. In his theory, motivation is composed of five prepotent basic needs-physiological, safety, love, esteem, and