Ⅰ. Introduction of Hyundai card
1. History and Status of Hyundai card
Hyundai Kia motors company acquired ‘Diners Club Korea’ in October 2001, and changed its name to ‘Hyundaicard’. Under their vision that takes off the world’s first financing company they launched the ‘Hyundaicard M’ in May 2003. They introduced the ‘Save point system’ which isthe point anticipation system
card’s marketing success example
Culture marketing
Red carpet showcase
Providing block buster films earlier than other audiences
Color marketing
providing various colors ofcards
→
STP
Life-style 1 : Progressive trend follower
20s - Unmarried businessman,
Financial employee, specialized job
High usage rate and
expense increditcard
High interest
and 15.3% at 2009 a year. but still the second ranked through under the KB nation bank. At present the end march 2010, KB card have the 2 thousandand 5 million customer number, 1105 number ofoffice. and KB card have arranged not only biggest selling infra bank in korea but also the property is 203 trillion won. and we are going to show about the company´s strategy, advertise strategy and vario
inthe Asia-Pacific region, and a high marketing potential of development. Asia is large market, with a population of 180 million people who might be customers with high potentials. Asia-Pacific is new channel for the citibank to expandtheir creditcard business. On the financial perspective is assuming thatthecreditcard will get 250,000 new customers annually. They will use the average of fi
and Diners Club andcards issued by local banks.
• Already had experience with loss on proprietary creditcard business
• Poor Consumer payment on installment debt
• Already saturated markets (Australia, Singapore and Hong Kong)
Despite the threats we have mentioned before, we believe that opportunity to be the major player in this market is worth facing the threats and re