of our overall responsibilities.
▪ Coca-Cola Values
Our values serve as a compass for our actions and describe how we behave in the world.
- Leadership: The courage to shape a better future
- Collaboration: Leverage collective genius
- Integrity: Be real
- Accountability: If it is to be, it's up to me
- Passion: Committed in heart and mind
- Diversity: As inclusive as our
of U.S population. but Louis Vuitton sales in korea is even 65 percent ofthe United States.
3. Why Koreans enthusiasm for Louis Vuitton
① There is no regular promotions.
customers do not have to worry about depreciation.
② The brand's tradition, image and star designer "Marc Jacobs"
In 1998, Louis Vuitton recruited Marc Jacobs. He was young but genius. Louis Vuitton emb
the same time Toyota has differentiated its cars from those of rivals on the basis of superior design and quality. This superiority allows the company to charge a premium price for many of its popular models such as its luxury car ‘Lexus’. Also, as a part of it, Toyota has now gained a lead in product with the Toyota Hybrid System. This gives to Toyota a luxury image people have. To make this
the car needed some repairs and that they had taken longer than had been expected. I drove up to the place where we had planned to meet and saw Dad Waiting patiently on the corner. I apologized for being late and told him that I`d come as quickly as I could, but the car had needed some major repairs. I`ll never forget the look he gave me.
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Successful Case - General Electric
“Jack Welch”
- President of GE
- Genius of Communication
★ Organization without Wall
: Communication between Department, Employee
-> Improving the efficiency of business
(중략)
5) Question
High Persuasive Effect
Rhetorical Question
Interactive Communication
Positive Attitude
-> Take the initiative → Results