the target customers
Segment Age Profession Characteristics
1 20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most ofthem are tech-savvy, using the Internet and other technological devices on regular bases.
- Because oftheir lack of social confidence, they have high interests in their appearance and are sensitive about other peo
2. Standing people on the bus.
Most of Inha University's students live far away from school. So they usually take a school bus five days a week when they go to school and come back home. However all ofstudents can't have a seat on the bus because too many students use the buses. Which means some people take the bus in a standing position until arriving at one’s destination. Actually, It is
of identification
Alternative plan
Participating event to people who are verified but not a member of DUO
Qualification
University student who has at least some of concerns about Wedding. Extra point is offered to Blog, homepage user.
Activity Contents
Researching recognition ofUniversity students about Wedding
To create method that make recognition ofstudents positive
Online
university students don’t perceive YC burger as a premium burger and don’t expect much on YC burger’s quality influencing YC burger’s WTP.
5. Recommendation
Through our various surveys and interviews it was evident that “Youngchul burger” was facing difficulties after their renovation. The rather radical change in burger price and brand positioning confused a lot of customers and r
the nation or community, participation in university administration or tasks
(before the accession of president 서남표)
1. Application
2. Screening by personnel committee of department
3. Screening by personnel committee of college
4. Screening by personnel committee of faculty members
5. Final decision by the president ofuniversity
Position