to be superior to competitors via the advertisement and to inform how let them know their products toconsumers in a friendly and impressively ways. And, advertisements are considered as a mean of competition to ease distribution between each brand as their trait or convenience are unified in modern marketing environment. Besides, consumers has been experiencing a lot of brands indirectly through
4) Reason of selecting targets
-female college students
By analyzing thepropensity toconsume of female college students who are main consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of inc
female college students
The major consumers of cosmetic products
Guarantee customer loyalty
long term profit
Korea & Thailand female college students
Globalization
Discrimination
southeast top class
organic cosmetic company
Increase Demand on Organic product
between Korea young people
Is there anyone who know the brand “Thann”? No!
consumers show the relatively stable
propensity toconsume even in depression.
2. Hyundai Card S →Product User
Hyundai Card concentrated on women and the situation when women
wanted to shop so that it intended to win the sympathy of women.
3. Black Card →Product User
These show
that
the black card
is
a special
credit
card
which
is used by
special people.
the Internet a lot
Most of people between 20’s and 30’s spend lots of time using the Internet. They get information through the Internet mostly, that is the Internet plays an important role in customers’ decision-making procedure.
② Consumption based on a plan and search
These customers show a propensity toconsume that is based on a plan and search. They tend to consider product’