to know that in 100 years it would become not just a motorcycle but a lifestyle.
From a start in 1901 with a single cylinder motorcycle, tothe formation ofthe Harley-Davidson company in 1903 the trip totoday has beeneventful and not without pitfalls, in fact the company only just survived on more than one occasion. Namely 1933 when their sales dropped to a 20 year lowandthen theinflux of
in favor of promotions at motorcycle rallies, and improving its dealer network to broaden its appeal to new customers. After hearing complaints about dealers from Harley riders at rallies and other bike events, Harley-Davidson conducted a pilot program with two dealers in Milwaukee that called for the dealers to build clean, attractive stores to showcase Harley’s improved motorcycles and displa
the flat track and raised on the streets. A sports style street machine.
DYNA: Higher seats and short wheel base.
SOFTAIL: Harley-Davidson’s trend mark. Long andlow seats and good style.
TOURING: Easy to ride and has many functions to give comfortable riding such as shield, audio, seats like sofa, etc. It is famous to older people.
VRSC: Performance machine developed with Porsche. It onl
in North America, they surpass Japanese helmets and become the #1 helmet within 6 years. Nowadays, HJC has 40% of US market share which means 4 out of 10 motorcycle people use HJC helmet. Successes in North America market also lead HJC to expandin European market. Now they are also expanded in China market. The problem in China market is Chinese duplicate products of HJC are selling inlow price
ofinnovation]
They might want to participate voluntarily in order to improve and customize partly his or her motorcycle
Internet-based supply chain management strategy is called SiL’K
‘Supply Information Link’
Using the SiL’K, employees access supplier catalogs and process orders at their workstation.
The system also fosters greater interaction with suppliers, in