tookover four companies and invested $5 billion. We don’t know exactly from the paper why it did, but we guess it intended to research technologies about a digital camera to catch up Sony.
But Kodak’s choice was wrong because it spent excessive budget and intended to manage companies vertically. As they had had a successive experience about a color film, a board of Kodak thought a sector of
took a pessimistic view: 10% margins for the first three years coupled with sales of 32 planes/ year, we arrive at 525 planes to breakeven. Our middle of the road estimate calls for Airbus to sell near 400 planes to breakeven.
3. As Boeing, how would you respond to this situation? How does your answer depend on what you think Airbus is likely to do?
Boeing has forecasted a demand of 330 VLA p
1. Evaluate Kmart using the value chain and competitive force model. What was Kmart’s business model and business strategy?
가치사슬 모형은 시장경쟁 구조 하에서 기업들이 경쟁우위의 원천을 찾고 이를 실행하는데 필요한 전략을 모색하기 위한 방안이자 기업 활동을 평가하는 유용한 도구이다. 경쟁우위를 획득하기 위해 기
2. What was the relationship of information systems to Kmart’s business processes and business strategy? How well did its systems support its strategy?
※ 본문에서 볼 수 있듯이 K-Mart는 회사의 부진을 타계하기 위해 I2, POS, PkMS 같은 시스템을 도입하였다. I2는 주 공급자를 관리하고 주문량, 선적 계획 등 공급과 관계된 기록들을 분석
I. Dirt Bike Cases
1. How much data should Dirt Bikes collect on visitors to its Web site? What information could it discover by tracking visitor’s activities at its web site? What value would this information provide the company? What are the privacy problems raised by collecting such data?
Dirt Bikes는 사이트 방문자의 기간별 접속횟수, 자주 이용하는 카테고리, 정