분야
pptx2 Carrefour Information
3 Industrial Background
4 Case Study
5 Country Evaluation
6 Recommendations
7 Q&A
8 Discussion
hypermarket chain
Levallois-Perret, France
Carrefour = "crossroads"
Sales:
60%: food,
40%: nonfood item
Preferred retailer wherever it operates
Organic, sustained, profitable growth
Client-oriented culture
Transformation
Innovation
First priority : France
> Generate growth by enhancing
sales growth, price competitiveness
and its price image
Second priority : Spain, Italy & Belgium (“G4“)
> Maintain growth & improve
performance
Third priority: Growth markets
> Focus resources on countries with growth potential
> Aim to build the customer base
Financial Crisis in 1997
Rupiah’s Value Change : 2,450(‘97) → 17,000(’98) / $
Buy More Products, Companies & Labor with Lower Price
52 Carrefour Stores for 200 Millions Population
Avg. GDP growth Rate 7% (1987-1997) :
“…Jakarta is attractive because of the 25 to 30 percent of the population has the same purchasing power as the people in Bangkok, the price of the land is a good incentive”
- Rene Brillet, Director of Carrefour, 1998
http://globaledge.msu.edu
http://planetretail.net
http://www.kotra.or.kr/wps/portal/dk
인도네시아 소매시장, 다국적 기업과 토종 재벌간 경쟁 심화, 2010.6.8
인도네시아 기업환경 전세계 122위 – IFC 리포트 분석 2009.10.15
인도네시아, 출자한도 등 투자제한 규정(Negative List) 변경 추진 2009.8.21
인도네시아 중부 자바주 투자여건2008.10.31
인도네시아 사업환경 평가2008.9.26
Indonesia country introduction
French Carrefour in South-East Asia
Purnima Kamath and Catherine Godin
Nanyang Business School, Singapore
중소건설업체 해외시장 개척을 위한 유망시장 조사 보고서 한국건설산업연구원2006.4
인도네시아 노동운동 현황 보고서 이상학(민주노총 정책국장) 2003.8.20
Foreign Marketing Misses in Japan : http://carterassociates.net/aboutJapan/stories_01_misses.html
Grocery Retailing in Asia-Pacific, KPMG, 2006
Carrefour hits the wall in Japan, Japan Consumer Marketing Research : http://jmr-marketing.com
Foreign retailers relying on adaptability to survive, Akemi Nakamura, 2001 : http://japantimes.co.jp
Foreign Marketing Misses in Japan : http://carterassociates.net/aboutJapan/stories_01_misses.html
까르푸 결국 철수… 세계 1등 업체 왜 한국에선 힘 못쓰나, 2006 : http://www.sgsgi.com/
Foreign retailers relying on adaptability to survive, Akemi Nakamura, 2001 : http://japantimes.co.jp
http://www.oocities.com/ync7/Carrefour.pdf
http://www.lingshou.com/bbs/index.asp?boardid=5
http://www.stats.gov.cn/
