소개글
[글로벌비즈니스] 델컴퓨터 사례(영문)에 대한 자료입니다.
목차
1.PC Industry Analysis
2.Success of Dell
3.Strategy of Dell
4.Dell’s Weakness &Performance in Korean Market
본문내용
Lack of investment in R&D
Solution : Dell decided to invest 500 million dollars annually and obtain 3,000 research personnel
High dependency on Suppliers
Solution : Maintain strong relations with suppliers to pursue mutual profit
Absence of Off-line retailers
Solution : To meet the needs of customers who want to see the product directly before purchase, Dell should not only adhere existing policies but adapt flexible policies according to regional and cultural characteristics