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분야
ppt2 Industry Analysis
3 Corporate Level Strategy
4 Suggestions
5 Q & A
American frozen food company
Established by Clarence Birdseye in 1922
150 varieties of frozen vegetables and vegetable mixes
Birds Eye Foods: 1,500 growers, 9 major growing regions in US, 33 sub-regions in 205 countries
Economic
In the beginning, the frozen foods were regarded as a luxury, preferred over canned or dried food for their retention of the appearance and flavor of the fresh product
As the price of frozen food fell, growth increased rapidly
Sociocultural
1950s and 1960s, the number of outlets supplying frozen foods expanded rapidly
Development in food retailing: self-service and large supermarket chain
Home freezer center
Wide variety of goods available
