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분야
ppt02 Problems & analysis
03 Recommendation
04 Prospect of toy industry
Mission
To be a source of wonder and a trusted resource for each new generation, a challenging and nurturing environment for all our employees, and a relentless supporter of quality and innovation in the life of every child. As the leading specialty toy retailer, FAO Schwarz is committed to discovering and bringing to you offerings from around the world, all with the following characteristics:
History
1862 Founded by Frederick August Otto Schwarz in Baltimore under the name of Toy Bazaar
Moved to a location on Broadway in New York City, changed the name to FAO Schwarz
1880 Moved to larger quarters in New York's Union Square
Settled at 745 Fifth Avenue
Purchased by Parent's Magazine → W.R. Grace & Co. Grace(70)→Franz Carl Weber International of Zurich(74) →Christiana Companies, Inc. (85)
Relocate the store at 745 Fifth Avenue to a space across the street at 767 Fifth
New store was opened with the public, and was featured in the popular Disney movie “Big”
FAO Schwarz is acquired by Dutch retailer KBB
1993 Began to reduce stores
Established its presence with the launch of www.fao.com
Bankruptcy
Reopened in New York store
