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분야
doc2. Toys R Us’ introduction, current situation and the goal for future
- Toys R Us – U.S
- Toys R Us – International
- Babies r us
- Toysrus.com
3. Structure of organization
A. Main frame
B. Specific business structure
C. Regional system for Toys R Us, Int’l
4. Transformation for future International business and organization
The company is strongly focused on strengthening the quality shopping experience for customers in its U.S. toy stores by providing exciting merchandise, greater and better service capability, and overall guest delight than any other cheap toy-retail competitors such as Wal-Mart, K-Mart, Best Buy and Target. It is again divided into three small groups: “Geoffrey stores”, “Combo stores” and the recent venture “Toy Box.”
Toys R Us incorporated with Kids r us-clothing for children-which suffered, so now clothing is added to the product line. Also, as mp3 and video game console are recently treated as toy, product categories of Toys R Us are becoming more diversified. To deal with these changes, Toys R Us should develop its subsidiaries independently.
- 2004 Annual report of Toys R Us
from Official Toys “R” Us Homepage (www.toysrusinc.com)
- Organization Theory and Design
Richard L.Daft 7th ed.
