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[국제경영] 현대자동차 세계 마케팅(영문)에 대한 자료입니다.
목차
Reasons for selection
General Info.
Market Issues
Non-market Issues
Future Strategy
Conclusion
Q&A
본문내용
Sales(units)
Sep
2009 Sep
2008 Percent change Year to date 2009 Year to date 2008 Percent change
world 5,547,056 5,385,546 3.0% 46,198,165 50,974,994 -9.4%
USA 744,161 962,097 -22.7% 7,801,670 10,757,970 -27.5%
CANADA 129,177 134,131 -3.7% 1,124,799 1,311,398 -14.2%
MEXICO 59,500 75,951 -21.7% 527,222 756,682 -30.3%
WESTERN EUROPE 1,437,079 1,367,316 5.1% 11,277,874 12,260,976 -8.0%
OTHER EUROPE 282,956 450,814 -37.2% 2,271,941 3,689,281 -38.4%
JAPAN 472,563 469,780 0.6% 3,362,683 3,950,154 -14.9%
KOREA 137,567 81,401 69.0% 982,872 905,529 8.5%
MERCOUSER 348,852 325,210 7.3% 2,747,420 2,901,536 -5.3%
OTHER 1,935,201 A 27.4% 16,101,684 14,441,468 11.5%
NOTES Other Europe includes Turkey.
Mercouser includes Brazil and Argentina only: Paraguay and Uruguay included in other
The percentage change in the final column compares the average selling rate in the year to date with the last full year.
How will Hyundai deal with environmental issues?
Greenhouse Gas Inventory
Total Energy Management System
UMMS
(Utility Monitoring Management System)