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산사춘 마케팅전략(영문레포트)에 대한 자료입니다.
목차
1. What is Sansachun?
※ Baesangmyun Brewery Co,.Ltd.
※ Sansachun
2. SWOT Analysis
3. Marketing Strategics
본문내용
1. What is Sansachun?
※ Baesangmyun Brewery Co,.Ltd.
Baesangmyun's who is called "King of the Yeast" second son become independent of 'Kook Soon Dang' that introduced Bekseju with his father and elder brother and he is charge of CEO at Baesangmyun Brewery Co,.Ltd.
Sansachun claim to stand for a cultural venture and has an idea that function as an cultural messenger which introduce Korea culture through Korean liquor.
※ Sansachun
Sansachun is the brand, which is representative of Baesangmyun Brewery Co,.Ltd. Sansachun have big brand power(17.7) in the second place in yakju market. Sansachun have been produced since 1998. January.
Sansa is a fruit bearing, broad leafed, plant belonging to the rose species. The fruit is red and ha