분야
ppt2.1. Environment Analysis
2.2. Competitor Analysis
3. SWOT Analysis
4. 4Ps Analysis
5. Marketing Strategies
6. Recommendations
7. Conclusion
8. References
such as Park Jin-Young; the representative of
the agency, Rain, Wonder Girls, G-soul, Min,
and Im Jung-Hyee.
America
(1) Social and Culture
In America, they tend to pursue market which is centralized by America, so they often neglect Asian cultures.
(2) Economic
The scale of the entire music industry decreases which leads to increasing online sales.
(3) Technological
In online, P2P (peer to peer or person to person) is becoming more and more vitalized, also vitalizing digital music.
JYP's music reflects contemporary characteristics of popular music.
Also, they are talented at making music with the latest sample and familiar instrument sounds. Furthermore, they possess the ability to localize new and fashionable idiom to Korean music.
JYP group is benchmarking American pop-music, simultaneously securing a solid contemporary characteristic.
However sometimes they find themselves caught in a plagiarism scandal.
http://en.wikipedia.org/wiki/JYP
www.smtown.com (SM Entertainment)
