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![[광고심리] 신한카드 광고 마케팅분석-3](http://images.happyhaksul.com/thumb/465/464386-0003.gif)
![[광고심리] 신한카드 광고 마케팅분석-4](http://images.happyhaksul.com/thumb/465/464386-0004.gif)
![[광고심리] 신한카드 광고 마케팅분석-5](http://images.happyhaksul.com/thumb/465/464386-0005.gif)
![[광고심리] 신한카드 광고 마케팅분석-6](http://images.happyhaksul.com/thumb/465/464386-0006.gif)
![[광고심리] 신한카드 광고 마케팅분석-7](http://images.happyhaksul.com/thumb/465/464386-0007.gif)
![[광고심리] 신한카드 광고 마케팅분석-8](http://images.happyhaksul.com/thumb/465/464386-0008.gif)
![[광고심리] 신한카드 광고 마케팅분석-9](http://images.happyhaksul.com/thumb/465/464386-0009.gif)
분야
hwp2. Market Analysis
3. Costumer Analysis
4. Advertisement Analysis
5.Conclusion
1) Market Share
Graph of Market Share of Card
In Korea there are a lot of Card brands but we decided to show five representative Card brands including Shinhan card which are the main brands in the Card market.
As you see in the Graph, Shinhan Card is remaining the first place in the market share but the percentage of the market share is declining slowly.
2)Competitive brands
① Hyundai Card
Hyundai card is securing a wide consumer base by developing a new concept card. Through the development of the 26 new cards, hyundai card is segmenting the consumer to increase the scale of the consumer in each concept card.
② KB Card
KB Card is the credit card brand of KookMin Bank and they tried to put up to Aaian finance of leading place. KB card is placed at second place in credit card market.
③ Samsung Card
Samsung Card is the one of representative credit card brand from Samsung Company. Now a days SamSung Card gave their place to Hyundai Card in the market share. Recently SamSung Card executed the advertisement, "Why not?" to take their place back from Hyundai Card. SamSung Card's vision is to give the best value to consumers which they are trying to give an image of 'Global first class lifestyle finance service Company' based on the slogan 'My life, my pride.'
3. Costumer analysis
1) The actual condition of Credit Card
