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분야
pptx2. Market Analysis
3. Consumer Analysis
4. 2007~2009 Advertising Analysis
5. Current Advertising Analysis
6. Limitation & Conclusion
2. Sponsored by Shinhan Financial Group.
3. Shinhan Card was established in 1990
4. Introduced the technology of sending virtual one-time card number in Visa's 3-D Secure first in the world for its costomers' security.
The new Shinhan Card has started as the number 1 credit card agent in Asia
The core-keyword of Sinhan finance group is to leading twenty-first century as the international finance group to jump globally and always think costumers first and at the same time, to be a professional leader group of finance.
They pursuit variety and integration of financing network
They are the Number one Card brand in Korea!
① Hyundai Card
Hyundai card is securing a wide consumer base by developing a new concept card. Through the development of the 26 new cards, Hyundai card is segmenting the consumer to increase the scale of the consumer in each concept card.
② KB Card
KB Card is the credit card brand of KookMin Bank and they tried to put up to Aaian finance of leading place. KB card is placed at second place in credit card market.
③ Samsung Card
Samsung Card is the one of representative credit card brand from Samsung Company. SamSung Card's vision is to give the best value to consumers which they are trying to give an image of 'Global first class lifestyle finance service Company' based on the slogan 'My life, my pride.'
