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분야
pptx-What is a HOTEL?
-Hyatt Introduction
-Why Hyatt?
-Hyatt’s Marketing Strategy
4 brands of Hyatt
Central Reservation Sys-SPIRIT
- Competition Analysis
Hotel Shilla
SWOT Analysis (Shilla v. Hyatt)
Comparative Analysis
-Conclusion
(OMITTED DUE TO FILE SIZE)
1. Grand Hyatt : in the center of business and the most
luxurious area of the representative city
HANNAM-DONG, YONGSAN-GU, SEOUL
2. Park Hyatt : in the most luxurious area of the
representative city
DAECHEE-DONG, GANGNAM-GU,
SEOUL
[SPIRIT SYSTEM]-Central Reservation System of Hyatt
Can handle 200,000,000 businesses in a year w/o problems
Provides a variety of information such as room charge,
existence of cable TVs, and the distance between the hotel and the airport to all Hyatt accommodations, etc.
Travel companies are able to make a reservation directly
through the connection with 20 airport reservation system
[SPIRIT SYSTEM]-Central Reservation System of Hyatt
Purpose: Set up for increasing the ratio of the number of
reservation per a call without increase the average time for answering a call
Special Feature: Having a purpose of providing faster and
more accurate central reservation system with considerably
cut-down cost
