소개글
KB 국민은행 서비스마케팅 분석(영문)에 대한 자료입니다.
목차
1.ABOUT KB
2.7P,
3.GAP’S MODEL
4.CUSTOMER BEHAVIOR IN SERVICE
5.CUSTOMER PERCEPTION OF SERVICE
6.SERVICE DESIGN AND STANDARDS
7.DEMAND PATTERNS
8.STRATEGIES FOR DEMAND
9.PRICING OF SERVICES
본문내용
2. Service Training
CS(Customer Satisfaction) : once a week
→ the CS educational broadcasting program, ‘Happy Tuesday!’
3. Rewards
Team reward, Individual compensation,
KB Global Language Course
√ Deposit and withdrawal
√ currency exchange
√ Financial advices
√ Asset management
√ Funds, stocks counseling
√ Empathy
-Know customers as individual
-Remember clients’ previous financial
dis/satisfacitions
-Adapt to clients’ specific needs such as
which investment is proper
- Normally Short-term contract
- Working on peak time only (5~6 hours)
- Security guard, lobby managers guide the customers