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분야
doc▶Information about (주)얼떨결 and products
▶Marketing and Success factors for the present state
II. The present condition of the market and market analysis
▶Industry Analysis
(1)Domestic diet food market
(2)Domestic chicken market
▶comprtitors analysis
III. Marketing strategy and the alternative
▶First strategy
(1) Purpose
(2) STP analysis
(3) SWOT analysis
(4) 4P Mix
▶Second strategy
(1) Purpose
(2) Method
(3) STP analysis
(4) 4P Mix
▶Information about (주)얼떨결 and products
‘HEODAK’ is a brand name of products made from chicken breasts. The CEO of (주)얼떨결, HEO KYEONGHWAN (a comedian), exteriorized this in July, 2010. He was interesting in making a good shape himself so he used to buy chicken breasts. Using chicken breasts, he felt that buying, using, and keeping chicken breasts were not convenient and a market of this was so small. Then he’s got business ideas about this. He decided to make a brand of chicken breasts that was convenient to use, eat, and keep.
