소개글
2012 대통령 선거와 Priming Theory(영문)에 대한 자료입니다.
목차
Basic concept of Priming Theory
Case Analysis
-Why presidential election?
-Intention & Method of Survey
-Outcome of Survey
Conclusion
본문내용
What is Priming Theory?
Iyengar & Kinder proposed media priming effect to overcome the major constraint of agenda setting theory.
Hypothesis
1)People do not pay attention to everything they see and their attention is considerably selective.
2)Views are grounded on the assumption that people generally are cognitive misers.