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분야
pptIntroduction & necessity of motivation
How starbucks motivate employees
Interviews
The result of Motivation
Implication
Considerations
Motivation represents the forces acting on or within a person that cause the person to behave in a specific, goal-directed manner.
Phases of the motivational process
A key motivational principles
Performance = ƒ ( ability x motivation )
Ability is the person’s talent for performing goal related tasks
Ability alone isn’t enough to ensure performance at a high level
The person must also want to achieve a high level of performance
-> Thus discussions of motivation generally are
concerned with what drives behavior, what direction
behavior takes, and how to maintain that behavior
How starbucks motivate employees
Welfare and Benefit for Employee
High salary, Medical Insurance service, community, Child / Elder care
Siren plus system (cultural needs satisfaction)
Bean stock System (Stock option)
Leadership of Trust and Respect Employees
Star skills : Horizontal relation furtherance between master sergeant and subordinate
Education to Employees
Product quality and level of service elevation
Pride encouragement
김영한, “스타 벅스 감성 마케팅”, 넥서스Books, 2003
하워드슐츠, “스타벅스, 커피한잔에 담긴 성공신화”, 김영사, 1999
박동수-이희영-정성한 공저, “조직 행동”, 경세원, 2002
주교재
http://www.istarbucks.co.kr, http://www.starbucks.com/
http://www.georeport.co.kr/news/articleview.asp?no=12775&menu_code=c10500
