- Based on data warehouse
Use with online analytical processing(OLAP), data mining, and other data analysis techniques.
∙ Customer data collected by the organization
- Use to identify buying patterns,
to create segment for targeted marketing,
to pinpoint profitable and unprofitable cust-
omers.
∙ Customer lifetime value (CLTV)
The first-mover of online auction
The biggest network of online auction in the world
Inimitable auction system
Absence of powerful competitors
A reliable safety device
The lost reputation through impractical M&A
People think auction process is complicated
Negative image of auction
Sellers strain at increase of fees
Rapid growth of e-commerce’s trade volume
Possib
online or offline responsibilities. With built-in loyalty created by the rules of the game, users find themselves spending considerable time maintaining their role in the game to prevent virtual failures. Furthermore, this real/unreal connection creates a sense of responsibility for virtual good and creatures. A player does not want to see his or her crops, fish, etc. suffer from neglect, and so
2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their information, enjoys instant messaging
Occupation: College graduates to business man who has words to spread out
Income level: own a device to be online, can possibly own their own business
platform, they could share information each other and check stocks in real time. Due to the automatic product supplement system, suppliers could adjust their manufacturing schedules more efficiently. Nokia secures the visibility of the supply chain from the advanced information system and total amount of inventory is also decreased. This process leads to the cost reduction so it could improve its
of the violence and For
cash transactions and social
problems caused by media
criticism)
Higher than any other game
Charges
-Propagation and stability of
broadband
Expanding interest in the
online game industry
Ease due to trade
liberalization, foreign market
entry and Expanded market
- Increasing capital inflows
Increasing demand for
emerging markets
In 1997, Marc Randolph and Reed Hastings launched Netflix business.
In 1998, Netflix opened the website ‘www.netflix.com’, and started to provide the online service.
In 2009, Netflix have 12million members registered, and their stock price has jumped over the most powerful competitor, ‘Blockbuster’.
Recently, Netflix have launched their business in Canada.
DVD growth keep increasing
States and several authorized
dealers as well as retainers.
The product can also be
bought online for
example
in Amazon.
heavy advertisement for
the launch of the product-title picture on the official apple website
however no TV ads yet billboards
for the product
1) Agile sales channels, ability to sensing and
responds to customers’ needs
2) Protecting this security above cash flow
3) Unassailable competitive business advantage
3) 90% efficiency on the processing of
our whole reward strategy.
4) 20% less calls into our payroll staff
since we put expenses online
5) Exceeded expectation 80% of our employees
to actu
B2B
Taobao(C2C、B2C)
Alipay
Search Engine
Business Software (online software services, instant messaging software)
Internet advertising and mobile e-commerce
From the "basic e-commerce intermediary service providers" transform
to "full e-commerce service provider"
Meet at Alibaba → Work at Alibaba → Live at Alibaba
Times make the hero, the