‘Price earning ratio’& ‘Price on book- value ratio’
The stock of Hyundai is more highly-valued in the market.
Kia owns more assets per stock.
Possibility of overvaluation or undervaluation.
Sales Increase
Sales are increasing for both companies.
(in domestic & world market)
Hyundai is focusing on the world market.
Kia exceeded Hyund
Distilled spirits Market
Distilled spirits markets around the world is at the scale of 153 400 006 000 million which is approximately 1.5 times the size of the wine market and the consumption of U.S. distilled spirits is increasing steadily. Increased 7.2 percent from 1998 to 2002, the U.S. relies on imports for 40 percent of the demand.
Distilled spirits group is the largest con
Strong
Whole new taste
brewery skills
Already hold US market
Weak
Low recognition of Kooksungdang’s Drunken rice
Difficulty of store
Opportunity
FTA patented
Rose attention on oriental stuff
Threat
High MS of beer
Presence of SAKE
- focusing on customer-friendly strategy
train their every employees in every
service area
Everland employees
call customer as 손님 not 고객
provides
customized membership
ex. premium membership,
senior membership ,
babymembership
Safari, Flower festival, Indoor water park ‘Caribbean bay’
The workers are the people who knows
bette
4. Threat
- Rising numbers of competitors
Many other competitors are imitating the design of Toms shoes. Therefore Toms shoes have to complete their products through research and development. After that, they promote create value and try to understand consumer’s lifecycle and needs.
- Management cost for donation
There are lots of costs for donation such as delivery, employment, manager wag
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
2. Betty Crocker
Since 1921, General Mills have created convenient, delicious meals and easy-to -make, great-tasting desserts with Betty Crocker products.
3. Gold Medal
They select the best grades of premium wheat and perform quality checks throughout the milling process. The means consumers are assured of consistent results – time after time, recipe
other sports. Typical examples are golf’s Tiger Woods, soccer’s Cristiano Ronaldo, and tennis’ Rafael Nadal. When Jordan appears in ads or games, many people regard Nike as basketball. Nike basketball goods market is therefore far been able to hold No.1. But Nike couldn’t satisfy with it. They also want to be No.1 in other sports market for example, football, tennis, baseball, golf, etc.
Chili's Grill & Bar (Chili's) serves American food influenced by Tex-Mex cuisine(Tex-Mex is a term for a type of American food which is used primarily in Texas and the Southwestern United States). Chili's is founded by Larry Lavine and has over 1,000 casual dining restaurants, mostly located in the United States.
Macaroni Grill is a chain of Italian food casual dining restaurants in the US and C