its growth. As we can see, the market has been growing steadily in recent five years. Moreover, according to E-mart, a leading Korean retail company, diet-related products sales in 2010 have been increased by 20~103% compared to that of 2009. These data prove how people’s interest on diet is incredible.
It is not an exaggeration to state that people put tremendous weight on their appearance
its pop-up store not only had newly introduced products but also the most famous and popular products that many desire. Additionally, Amore Pacific’s Liriko and Nivea, both cosmetic brands, put up a store in Sinsa-dong in which customers could explore various products. In the USA, Nike opened one in New York to sell 250 pairs of limited edition shoes and Uniqulo drove two containers around the
its capital was impaired, so it’s hard for us to valuate that company. That’s why we selected Korean Air to analyze.
1. Business Strategy Analysis
Korean Air’s Vision is to be a Respected Leader in the World Airline Community, and mission is Excellence in Flight that includes operational Excellence, service Excellence, and innovative Excellence.
Korean Air established on March 1, 1969.
Analysis (Environment)
1. The credit card market
- To explain reasons why we chose Hyundaicard -
1) The general environment in the Credit Card market
(In the beginning of their first launch in the credit card market)
a. Low growth rate and the restructuring in the market
After the peak of the boom in the credit-card market in 2000, the growth rate of the market shar
and YouTube
3. Promotion with K-Pop superstars
Younger generation who have interests in Korea and its culture.
Superstars’ Endorsement for the product.
Promote it at the concert of the superstars. - Price lottery
Launch a limited line of shoes for this special event. - Brand insistence by the maniac
Websites, SNS such as Facebook Pages, Twitter- “Word of mouth”
its additional costs from optional functions.
2) Even customers who cannot afford expensive cars value design a lot. It is popular among people in their 20s and 30s who are looking for attractive and multi-functional car considering price.
3) The cost of fuel is very important things to the 2539 generation that prefer to the cheaper one. So, when they buy the car, they think
analysis in steady-state with and without preventive maintenance
Assumptions
The system consists of two-dissimilar units, one is main and the other is its standby
- Initially one unit is operative and the other unit is kept as cold standby
- A perfect switch is used to switch-on standby unit and switch-over time is negligible
The system has three states: Normal, partial failure and t
of customers
Samsung is very famous for their high quality product especially for their phones and screens. Samsung has developed its technology, ability and skills all around the world. Samsung has received many rewards which show the company as a provider of very good quality. The company tries to innovate and use all its knowledge to produce the best product for the customer.
its service contents and systems to gain competitive advantage. However, it shows great weakness when it comes to the adult education industry, and requires more information and systems that will help the company to increases its customer size.
3.6 Style
CEO Son is not a professional manager, but started as an instructor, and still teaches Humanities and Social Studies, which he is an expert
its COGS could decrease. Therefore, it could have price competitiveness over other liquors.
3) Pioneer of super-low degree liquor market: They entered the market of super-low degree liquor in the capital region first. Therefore, they could hold a dominant position over other competitors.
4) Product’s women-friendly features: By using Fructo-oligosaccharide(FOS), they could provide low calori