Redesigning the Customer Database : Dirt Bikes USA
1. Business analysis
• Dirt Bikes USA sells primarly through its distributors.
• Distributors maintain a small customer databases with the following data : customer name, address, telephon number, model purchased, date of purchase, and distributor.
• Dirt Bikes would like to be able to market more aggressively to its
Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of social network game for future?
- What is the new business model of SNG in the future.
I-3. Research methodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion
Ⅰ. Introduction
1. Study background and objectives
Recently, due to environmental pollution and climate change, attention to environment is more growing than ever. Especially, buildings form 40% of energy and resource consumption, 30-40% of carbon dioxide emission, 20-25% of waste discharge, 17% of water consumption, and 25% of wood consumption, so buildings are mainly responsible for
be the life of mankind. The damage will be especially excruciating if homes for those who have lost their properties or even family and friends are lost. Therefore, providing the victims sufficient and nice shelters fast is of especial importance.
In conclusion, it is proved that problem of providing shelters for the victims of natural disasters has enough necessity to be studied and solved.
U.S.Steel Case Study
1. Summarize U.S.Steel’s current competitive situation.
(1) U.S.Steel(USS)는 세계 10위의 integrated steel manufacturer로, Europe’s Ancelor, POSCO와 같은 세계적인 철강회사 및 Weirton Steel등의 미국내의 철강회사와 경쟁관계에 놓여있다고 볼 수 있다. 또한 USS는 새로운 부서 Straightline Source를 신설하여 작은 규모
models which were ‘Black Box’ consumer behaviour decision making model, and ‘Nicosia decision making model’, these models would link with ‘Five stages of the process’. And also, the studies conducted focused on the theoretical base of the process in hospitality industry. However, the results of the researches argue the complexity of the process of decision making using various resourc
Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl
model indicated that economic variables do not fully explain the high ration of suicide in Korea.
Therefore, the suicide rate in Korea has more association in aging society or divorce rate rather than labor participation. This result indicates that ratio of elders and the divorce rate are increasing and these two factors are quite noticeable according to current situation in Korea. The problem
3. Amazon’s Business Model
We defined Amazon’s business model by analyzing each level of strategy Amazon pursue, and how the company’s structure match its strategy.
(1) The Corporate-level Strategy
Company’s mission statement
According to the case study handout, Amazon’s corporate-level managers believe its mission is to become “Earth’s most customer-centric company, where