The first reason that The Coffee Bean chose franchising is to expand its business into the outer market quickly. Since it began expanding far later than its competitors, it strived to take faster entry mode than FDI. By doing its international operation with franchising, The Coffee Bean could enter more than 20 countries including India without big trouble. In the meanwhile, Starbucks has struggl
- Direct and indirect regulations
- The absolute consumption amount of petroleum is still increasing
Not so attractive in long perspective
- Implementation of Carbon Exertion Right system (CER system)
- Constant decrease of Japanese oil consumption
- Aggressive investment of India and China
- Governmental regulation to restrict oligopoly
the future growth is on Indonesia and China, both of which DBS recently entered
As a bank that specializes in Asia, DBS leverages its deep understanding of the region, local culture and insights to serve and build lasting relationships with its clients
Provides the full range of services in corporate, SME, consumer and wholesale banking activities across Asia and the Middle East
Also
The scope of the firm
Coke: 3 countries in North America, 18 countries in Latin America, 34 countries in Erope, 30 countries in Eurasia, 40 countries in Africa and 11 countries in Asia.
Pepsi: 2 countries in North America, 24 countries in Latin America, 26 countries in Erope, 9 countries in Middle East, 3 countries in Africa and 11 countries in Asia.
- The size of the firm
Coke: Unit case
the Hong Kong market with an existing product, rice beverage, expanding into a new geographic region.
2. The Challenge
2.1 STP
-Segmentation
Our company has broken our market segment into groups according to Country-based classification. Considering all the rice-culture countries in East Asia, China, Japan, Vietnam, Taiwan, and so on, we came to a conclusion that China is the most attract
1. Introduction
Nowadays, more and more cosmetic market is growing and also rapidly. As the economy develops worldwide, the needs of improving the quality of lives are increasing. And also people are more interested in their appearances. With these demands, we can see the positive prospect for the cosmetic market. And not only the expensive brands in department stores, but also the middle-low pr
companies.
1. Wage Expense
2. Passenger Revenue
3. Fuel Expense
1. Flight Equipment
2. Air Traffic Liability
3. Accumulated Deficit
1. Current Ratio
2. ROA
3. Debt to Asset
Ⅱ Introduction of Airline Industry and Two Companies
<1> Introduction of Airline Industry
01. The Characteristics of Airline Industry
1. Symbol of nationa
1. Introduction of the entire project
In this project, our group selected the casual dining industry and chose 2 companies out of the industry. The company we chose is Bloomin’s brands. The company we selected as its rival is Brinker international. We selected the casual dining industry because most of our members are majoring in food service management and also because the brand Outback is
1. Introduction of the entire project
We are going to analysis fast food industry. And we choose two companies. That is Mcdonald’s and Yum!.
Mcdonald’s is the biggest food company in the world and Yum is the major restaurants company which has many brands such as Taco bell and Pizza hut.
In this project we are going to focus on what is the difference between worldwide compan
South Korean Multinational automaker
The world’s 4th largest
Automobile manufacturer
Fastest growing automaker
Selling vehicles in 193 countries
Various production, sales and service base all over the world
Realization of possibilities
United sense of responsibility
Respect for mankind
bring a new perspective to automobiles
2) innovate mobility solut