1. Introduction
1.1 Company Overview
Google is a public and profitable company focused on search services. Named for the mathematical term "googol," Google operates web sites at many international domains, with the most trafficked being www.google.com. Google is widely recognized as the "world's best search engine" because it is fast, accurate and easy to use. The company also serves corporat
□ 마이클 포터의 전략이론 발표 주요내용
- 1979. How competitive forces shape strategy
- 1987. From competitive advantage to corporate strategy
- 1996. What is strategy?
- 2008. The five competitive forces that shape strategy
□ 도입부 개념 설명
- 전략가는 경쟁에 대해 이해하고, 이에 대처해야 함
- 경쟁자는 산업내,외에
1. Introduction
Game is something for men, especially young men. This kind of concept has been prevalent ever since game industry prospered. However, the concept is changing and the changes were made by a company: Nintendo. With its powerful characters such as Super Mario, Link from the Legend of Zelda, Nintendo was the most famous and popular game company until early 2000. However the dominan
Ⅰ. About HP
Stanford University classmates Bill Hewlett and Dave Packard founded HP in 1939.
The company's first product, built in a Palo Alto garage, was an audio oscillator—an
electronic test instrument used by sound engineers. One of HP's first customers was
Walt Disney Studios, which purchased eight oscillators to develop and test an
innovative sound system for the
1. Corporate Overview
(2008 standard)
Global Sales : $25 billion
Subsidiary Outside the United States Sales: $ 16 billion (64% of total sales)
business in 60 countries around the world
products on sale in approximately 200 countries
Number of Employees: 79,000
1950s
they develop electronics-related products, including electrical and mechanical fields in the new product developmen
How BBQ Hold No.1 in chicken industry
Penetrated into niche Market: into the residential street
Well organized Distribution System: differentiation from competitors
Mass production and systematic raw material control (keep fresh)
The strength of large store in broad menu and sanitation
+ The strength of small store in minimum investment cost
Why BBQ goes abroad
Saturation of domes
Digitalization and Connectivity
Digitalization – analog vs. digital
Connectivity – intranet vs. extranet vs. internet
The Internet Explosion
Access and share huge amounts of information with just a few mouse clicks
To be competitive in today’s new marketplace, companies must adopt internet technology
New Types of intermediaries
Struck terror in the hearts of may estab
Wyse Main Customers
The top 3 agriculture/mining/construction companies
Caterpillar Inc.
BHP Billiton
ALCOA
Two of the top three banks worldwide
Citibank
Deutsche Bank
The top three U.S. government services companies
Boeing
Lockheed-Martin
Northrup Grumman
Three of the top 10 global grocery and drugstore companies
Pfizer
Bayer AG
Medtronic
Three of the top 10 companies
Strategy
Multi-brand
- For diversification of product and service - Reaction for variety demanding of customer e.g Holiday Inn Express, Holyday Inn Garden Court, Holiday Inn etc.
Low price Hotel - Good facilities and service like luxury hotel
Franchise System - The first user - 5 advantages (for hotel)
Human Resource - HR responsibility model - Succession planning model
1. Evaluate Kmart using the value chain and competitive forces models. What was Kmart’s business model and business strategy?
1.1 Value Chain model의 정의
1.1.1 Value Chain model
1985년 마이클 포터는 기업이 가치 창조 메커니즘에 대하여 Value Chain이라는 용어를 사용하여, 가치를 창조, 제시하였다 이러한 활동들은 고객이 기꺼이 지