brand awareness, promote new products, and foster its brandimage. It has a synergy effect.
So, using the sports game, the Coca-Cola worked with famous soccer player, Wayne Rooney, to access people all over the world. Coca-Cola used the sports marketing. However, having a celebrity to endorse some products also entails high risks. As many people know, the image of Coca-Cola was damaged by Roone
II. Situational Analyses
1. About computer market.
In world computer market, the first leader is HP this couple of years. And the second rank is Dell, and the third leader is Acer which is Taiwanese company. Lenovo is a fourth leader in world PC market. But Lenovo is the first leader in Chinese PC market. But Lenovo even isn’t the fifth leader in US pc market. In US PC market, the fourth l
brandimage. The recent economic recession has brought some advantages to Hyundai such as increased demand of small and midsized cars resulting in higher market share, and Korean won depreciation against US dollar resulting in stronger price advantage. However, when the recession is over, we expect that higher brandimage through high technology and innovation is the only core competency that can
1. Elastine’s current situation
Elastine lost it’s first place which was maintained during 7years
呂’s market share surpasses Elastine’s market share
2. Problems
1. Loss of original brandimage
Original image
Change the model
Loss of image
2. Coming out of orient ingredient shampoo
Increase of customer’s interest about hair health
Ryo(呂) can satisfy custo
00백화점 입점을 통한 브랜드 확립 및 가치증대
유명한 Biz Wear의 중고가 고 품격 다양한 여성의류 제시
1. 브랜드 IMAGE MAKING 작업으로 소비자에게 라이프 스타일 이미지 제안
2. 라이센스 브랜드로서의 여성복 의류 다양한 복종과 아이템의 전개에 따른 소비자의 선택
3. 추구하는 BRANDIMAGE의 목표와 부
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be