2) E-Mart's key to success
- As the key to success of E-Mart, there are several elements. ① Effect of market preoccupation ② Economy of scale realization with a strong buying power from the nationally largest store-network ③ "Outstanding quality", "cheap price" based on Korean-style discount store ④Active PB product development and plan ⑤ Efficient management through high information s
benefits are offered based on consumers’ need
The advent of culture marketing
Participated in Jarasum International Jazz Festival as an official supporter in 2009 and 2010
Offered a discounted admission fee for Lotte card holders
Invited 16,000 Lotte card holders to Lotte World during World cup period
Conducted concerts and showed soccer game with free admission of Lotte World
card products and services is based on high-involved rational thinking. Therefore, consumers search and learn information on products when considering the purchase. Based on the view, traditional marketing strategy in the credit card industry focused to deliver specific information on products. To deliver complicated and difficult information, a relatively long-sentence is used as delivery.
21st Century Organization Trends
Uncertainty in terms of future business scenarios
Economic outlooks.
Emphasis on strategic analysis for cost reduction
Productivity enhancements.
Focus on improved business resiliency via the application of enhanced security.
For businesses
1. Having the appropriate levels of authentication
2. Access control
3. Encryption in place.
Inc
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
Organized environment = security
Organization empowers volunteers to think and make suggestions
Ownership = motivation
We train and equip our volunteers
4 Year Program
Clear expectations
Become ambassadors
In order to be successful, volunteers must
Know their opinion counts
Know their job matters
Be committed to quality
Know what is expected of them
Have the equipment they need
III. Critical Analysis
a. Current Performance Evaluation System: Learning and growth
objective : Timely Rain for Employees
Pulmuone is concentrating on Learning and growh perspective on the principal of ‘Timely Rain for Emplyoees’. In the Learning and growth area, there are five factors for pulmuone’s critical success.
Pulmuone’s first CSF is Distinct Organization Culture. P
3. Competitor analysis
last year, hyundai card's share of the market is classified 10.9% exceeded the samsung card's 10.7%. viz, hyundai card is make through with ranked third. of course, hyundai card's competing firms is samsung but now we draw level with samsung's market share.
card and Samsung card>
Besides, there is a strong competitors, KB
KB card's share
card, which supports up to 32G. It‘s adapted with fast mobile processor called snap dragon (1GHz). A. M. O. L. E. D touch screen, 5mega pixel camera with a flash light, Wi-Fi, Bluetooth, A-GPS, Digital Compass, Acceleration sensor, also noise canceling mic.
Iphone use LCD Nexus one use OLED
iphone's color seems smoother than the Nexus one OLED screen is brighter
show faster reaction
high r