Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep
◆Competitive Advantage of CJ Freshway
CJ Freshway has an excellent distribution infrastructure by securing one stop delivery system which is a nationwide logistic network, in other words, it is a global sourcing. In addition, they have safe sanitation overhauled by KOLAS. That is not only what they are doing but also they provide much more useful information for their customers about consulti
1. 소셜커머스란?
소셜커머스는 최근 이슈화 된 전문용어로서 디지털 트렌드인 “소셜미디어”와 “e-커머스”의 융합에서 유래된 단어이다. IBM은 소셜커머스를 “포럼, 커뮤니티와 더불어 별점, 리뷰, 블로그, 마이크로 블로그 등을 통하여 소비자들의 적극적 참여를 유도하고 보여줌으로써 소비자
Recommendation
Based on our analysis about the problem which The Face Shop is facing, we think that The Face Shop needs two things to maintain its competitiveness; improving the communications with customers and forming a firm brand image. By doing these things, The Face Shop can appeal to its target customers so that it can be a true market leader.
First thing which The Face Shop should do is
Management of giving trust to customer
Opening of
Growth to synthetic on-lined distribution company
Positioning Change
Low Price → High Price
“Lifestyle Shopper”
Trend Setter
Non-Store Outlets
+
Home Delivery System
- Highly Operated
- Cheap operating costs
- Fast deliveries made within 3 days
- National Level Delivery
- E-Cline syste
Experience)을 제공하는 디자인’ 의미
- 고객은 상품 자체가 아니라, 그 상품을 소유하거나 사용함으로써 얻게되는 '좋은 경험'에 투자
ㆍ"우리가 파는 것은 43세의 회계사가 검은 가죽 옷을 입고 오토바이를타고 작은 마을을 돌아다니며 사람들에게 경외감을 주는 것이다" (미국 할리데이비슨社)
굿 디
8. Why did Korea experience more and severer labor disputes in the late 1980s than earlier periods?
한국의 노동투쟁 및 파업의 시기는 정치적 불안의 시기와 일치하는 경향을 보인다. 특히 1980년대 후반의 격렬했던 노동투쟁은 1987년 당시 집권여당의 대통령 후보였던 노태우의 직선제 및 인권에 관한 공약이 기폭제가 되어
In the shopping cart page, provide a link that directs customer back to the page he/she left for continuing the shopping
Only ask for necessary and meaningful information such as name and address.
No marketing question
Allow customers to browse the site without logging in
shoping?
Kim
Hee Sung
1st
NO
more than 2 million
Expensive good
Positive
Prada bag, Gucci Shoes
2nd
YES
Enough ability in age
about 1million
product others think it's prestige
Positive
Chanel Bang
SeoEun Jung
1st
NO
NO
1~2 million
Craftmanship
Positive
Chanel, Hermes BagCartier Diamond ring
2nd
YES
want to buy
more than 5 thousand
Product other think it's valuable
P
... The development of a strategic service management system...
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