창업이래 40년간 흑자경영
1970 오일쇼크
1990 거품경제 붕괴 악재 극복
평균 15%대의 사업이익률 유지
2007년 실적 : 매출 261억엔,
영업이익 38억엔,
당기순이익 23억엔
시장점유율
일본 내 90% - 나이프, 스위치 박스
일본 내 80% : 전기쇼켓, 스위치
월급의
FOODSERVICE
Ecolab gives you the confidence that every aspect of your operation is protected, from front door to back dock. We are the partner you can trust to assist with food safety, guest satisfaction, employee safety, operational efficiency, as well as providing 24/7/365 support.
SERVING: FULL SERVICE RESTAURANTS, CAFETERIAS, MOVIE THEATERS, QUICKSERVICE RESTAURANTS, CONVENIENCE STORES
F
3. Key Problems
3.1. Problems of strategy, staffing and skills:
market share decrease in Smart Phone market
Recently, LG Electronics made poor performance due to their lack of appropriate management in Smart Phone market. The most critical reason in this problem is that LG Electronics’ wrong strategy toward starting Smart Phone market brought staffing problems and excessive attachment fo
1.International society donation
Culture marketing
When people have disaster damage in domestic and international, help them with relief activity and various educational industry
평창 winter Olympic inviting activity in 2018
2.Local society donation
Cooperate with other industry, deliver saved money to multicultural family children
Develop ‘sky love English class’ nearby Inchon airp
4. Threat
- Rising numbers of competitors
Many other competitors are imitating the design of Toms shoes. Therefore Toms shoes have to complete their products through research and development. After that, they promote create value and try to understand consumer’s lifecycle and needs.
- Management cost for donation
There are lots of costs for donation such as delivery, employment, manager wag
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
2. Impacts of I-Phone's appearance on the Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone re
Buying power – realize economy of scale.
Figure out customer’s needs
– Korean style discount store.
Customer - centered
PB Products
1. Product
- Many PB products
- Display various products
- Display fresh food products
2. Promotion
- The slogan of Everyday Low Price
- Strategy fit to Korean style
Satisfaction
Survey results showed staffs are proud to work for the company and feel the company delivers on its values and ethos. They have a high level of satisfaction with relationships at work and believe The Body Shop has a culture where people are treated with care, honesty and respect.
Aspect of work % of satisfaction
Relationships 88.6
My role and the work I do 86.9
Benefits 84.4
Wo