Competitor Analysis
cooperate with interrelated enterprises
distinction through alphabet cardsuccess of advertisement
lower position than bank credit cards
burden from various card system
- delicated service like expensive commission
2. Hyundai Card S →Young Women who love Shopping
The purchasing power of aged
20s women is largely increasing.
Women consumers show t
successful video game company now. Moreover, Nintendo has the largest net profit per single employee in the world; it is even larger than that of Google or Goldmansachs . Much to everyone's surprise, Nintendo started as a handmade hanafuda cards company at first. This interesting history of Nintendo will be introduced briefly in the next paragraph. Although Nintendo has been a video game company
success. PB introduced POS system in 2000, the first time in the bakery field. Because a POS system is based on the web, it helps not only one single franchise store’s product management but also gives overall insights at PB’s headquarter.
PB introduced membership card with other subsidiary companies of SPC group, Baskin Robbins and Dunkin Donuts in 2000 when is also the first time introduc
American retailer of women’s wear, lingerie and beauty products.
Founded in 1977 by Roy Raymond
Headquarters : Columbus, Ohio, USA
Revenue : $5,604 million (2009)
1000 VS store, 100 independent VS beauty stores in 2008
International expansion : Canada, Kuwait, UAE, UK (2012)
They used mail-order-catalogue (element of their success)
Promotion
- Annual fashion show
- Gift card,
40 million new Starbucks card activation valued at over $610 million in the US and Canada. Actually, 30% of all Starbucks’ US payment comes from mobile payment and Starbucks cards. Moreover, until now, their growth rate never stop. Instead, they’re still growing fast. What makes Starbucks so successful with mobile commerce? And what they would do to move their strategy to the next level?
tour
Celebrate the success and PR effect accomplished to date but quietly withdraw form MC in order to focus on adidas’ core business
Maintain the developed capabilities and selectively run mi adidas fair and planned retail tours following top events such as the Soccer World Cup and world marathon series
Expand mi adidas to multiple product categories and permanent retail installation
success.
Competitive Forces: There are many channels sharing information. It means that coupon book is losing one of their functions, Information offering and it should focus on discounting function and so on. Also there is some trouble in discounting area, because many companies now have membership card. Membership card makes customer enjoy advantages like Cocofun’s. Customers can get a disco
it is established to carry out public mission and services. In order to do these duties, a government corporation participates in activities or provides services efficiently as private enterprises do. In other words, a government corporation is granted increased operating flexibility to best ensure its success, while retaining principles of public accountability and fundamental public policy.
open amazon's door, a million books which were data based are waiting for them. The only things they are to do is sit down in their room, check their lists, order following the computer's guideline and pay with credit card. This is a simple business model, but the fact that he opened the business the first and continuous innovation of business model were 2 main key of the success of amazon.com.