3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
Working conditions & benefits
Average annual salary
39th
Fringe benefits
27th
Average term
of service
84th
48th in the overall
How is the Google?
“Create an atmosphere where employees can work happily and comfortably! ”
· Samsung foundation
· Samsung life public welfare
foundation
· Samsung welfare foundation
· Ho-am foundation
FTC – Federal
all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concept
-Sum total of the way Singaporean’s live, work and think
Partof the competition between destinations as they attempt to attract more tourists to their own countries.
of samsung samsung
- - IOC member
- - graduate
Washington University
CSR can reduce costs of environmental pollution and decrease a tax, so CSR can make organization to better quality.
However, if CSR can be used for enhancing CEO’s reputation, the expenditure of CSR will become
2. Middle Ages
The dock prostitute Murono gimi(室君)
During the time of ancient era, middle ages, and to the modern time, it was always clear that prostitutes were in the crowded streets where many people come and go. Often times they also were in the ferries, stations, shrine and posts where Buddhist temple was. Unlike them, Murono gimi were the prostitutes who lived near by the ‘Mur
From the Spring and Autumn Period
of China 722–481 BC (Sun-tzu's lifetime)
through 1780~1831 (Carl von Clausewitz's
life time) to a future war on the Korean
Peninsula.
Variation of tactics(九變) The general who thoroughly understands the advantages that accompany variation of tactics, knows how to handle his troops.
Military march(行軍) Understand well the enemy. Solidify unio
Feature of Guardian Angels
1. They seek rapprochement with law enforcement and community leaders.
2. They are nationally controlled, largely made up of young minorities.
3. They don't rely on government funding, maintain independence from local police.
4. They are willing to intervene in crimes.
(Angels will intervene to assist victims and
가능한 발전을 위해 사회적 책임을 다하는 기업을 선정해 포상하고 있다. (2010.11.22, 파이낸셜뉴스)
`(KSI, Korea Sustainability Index) 1위를 수상하기도 했다.
<그림>Greenfinger의 시장점유율 증가 추세
뿐만 아니라 유한 킴벌리는 이러한 CSR 활동을 통해 환경 친화적 기업이라는 브랜드 이미지를 만들어 낼
Chili's Grill & Bar (Chili's) serves American food influenced by Tex-Mex cuisine(Tex-Mex is a term for a type of American food which is used primarily in Texas and the Southwestern United States). Chili's is founded by Larry Lavine and has over 1,000 casual dining restaurants, mostly located in the United States.
Macaroni Grill is a chain of Italian food casual dining restaurants in the US and C
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing