brand and top 10 global grand by 2015, emphasizing on constant brand development, Research and Development and further expansion of market share into the global market. Amorepacific Corp. puts in a lot of time and effort in the actualization of clean environment, and the world without poverty.
2. Current Business Environment
Cosmetics industry has a monopolistically competitive market str
02 기업소개
모회사 : Limited Brands Inc.
매장 수: 미국 내 매장 수 2,600개 이상, 미국 외 매장 수 731개
직원 수: 97,000명 (as of 1/28/2012)
매출액(billions): 2011년 $10.4 (약10조4천 억 원)
모회사의 보유 브랜드
La Senza
Pink
Henri Bendel
Bath & Body Works
brands in fashion industry now. There are so many brands that currently exist in the present and so many characteristics as well. All things are different; Style, target audience, price, etc. The peculiarity is, not only in military hierarchy, but also there is a rank between fashion brands. From luxury brand to cheap brand, it is very diverse. It is not a secret thing that only fashion industry
. Introduction of ZARA
(1) Concept of SPA and Fast fashion
SPA which stands for ‘Specialty store of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and thro
of $500 million for 2010. No tech company (including Amazon, Ebay, Yahoo, or even Google) has experienced this kind of growth. At just under 2 years old in April of 2010, the company was valued at $1.35 billion. Groupon also owns several international operations, all of which were originally deal-of-the-day services similar to it, but then re-branded under the Groupon name after acquisition.
1. introduction
A. objective
In December, 2011, LG mobile released PRADA 3.0. PRADA 3.0 is third version of PRADA phone which was successful for PRADA 1.0. LG mobile launched PRADA 3.0 with PRADA(high fashion brand), investing huge capital. Taking this opportunity, they try to convert their unfavorable position in smart phone market. However, consequently, it seems to be failed. In this proje
화장품 산업 분석
* 국내 화장품 시장 특성
- 상하위 업체간 양극화 현상 심화
- 프리미엄 화장품과 저가화장품 간의 상품 양분화 현상 가속
* 국내 브랜드샵(Brand Shop) 시장
- 장기간의 경기위축으로 경제적인 화장품 인기
- 2002년 4월 MISSHA 1호점 오픈
- 2003년 12월 THE FACE SHOP 1호점 오픈
Analysis Of Internal Environment
Strengths
Establishing high class brand
image by premium marketing.
Launching ’interior Zipel’’ to
live up to trend and the major
customer’s needs
Opportunity
Emerging ‘a little desire for luxury’ from
it’s major customer, housewife.
Increasing the consumption for
‘self-dramatizing’
Weakness
Ordinary stores avoid the
exhibi
Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée
Brand
1. Brand Name : Raffine
2. Product : Smart Kimchi Refrigerator
3. What is Smart Kimchi Refrigerator?
These days, there are various kinds of smart electronics such as smart phone, smart TV, smart refrigerator and smart washing machine. How about smart kimchi refrigerator? Kimchi refrigerator is one of the most essential home appliances for Koreans because Koreans have to keep a lot of