Now, I’d like to explain about the STP Strategy.
First, market segmentation!! We divided into the market with 3 categories.
Demographic- there is a market of teenagers aged between 15 to 23 years old. And groups with high purchasing power aged above 30.
Purpose of the purchase- Low price with fair quality, trend, and product design are the main factors that affect the purchase.
Lifest
Recommendation
Based on our analysis about the problem which The Face Shop is facing, we think that The Face Shop needs two things to maintain its competitiveness; improving the communications with customers and forming a firm brand image. By doing these things, The Face Shop can appeal to its target customers so that it can be a true market leader.
First thing which The Face Shop should do is
2. Analysis on the personal computer industry
Personal computers industry analysis
Description 1-Day Price Chg % Market Cap P/E ROE % Div. Yield % Debt to
Equity Price to
Book Net Profit
Margin Price To Free Cash Flow
Technology 1.489 10689.09B 17.378 14.095 0.789 128.152 36.976 8.006 77.959
Personal Computers 1.428 291.65B 19.7 26.8 0 85.311 6.04 11.4 20.9
Apple Inc. 1.18
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
I - 5. Human Resource Management
▮ Training
Hilton Hotel hires professionals to increase employee’s’ foreign language (Japanese and English conversation) ability to provide better service. Also intranet installation for OJT(On-the-Job Training), and special program to connect performance evaluation and promotion are being implemented. And the hotel is practicing the doctrine of Conr
Ⅲ. Analysis Of DELL’s Case
1. SCM
- DELL’s direct model
Here is the dell’s direct model. We can see clearly the difference between general pc value chain and dell’s one. The picture below is dell’s hardware delivery system : dell directly deals with final customer. This direct relationship is the most efficient path. It can low cost and gives the best value for the product and s
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
2. 삼성SDI(주)의 일반현황
1) 회사현황
삼성SDI(주)는 1970년 1월 삼성전자(주)와 신일본전기주식회사가 협력투자하여 삼성NEC주식회사로 설립되었다. 삼성NEC(주)는 현 부산사업장을 모태로 일본 NEC에서 진공관설비를 인수하여 진공관과 흑백그라운관의 생산을 시작하였다. 지금의 회사명은 1984년에
Can see various types of E-book and book reading users behavior
Look into the practical view point which we can look the reader becoming the e-book reader
Find user’s reading pattern depending on the main purpose for reading
Name : Ha-young Lee
Close to machine: fair
Use of e-book: Extreme
Use of book: Extreme
Reader’s condition: stable
Reading purpose: fun pursuing
N
개발기간을 단축할 수 있다.
개발비용을 절감할 수 있다.
Maintenance 비용을 삭감할 수 있다
도입에 관한 리스크를 극소화할 수 있다
과거의 축적된 노하우를 이용할 수 있다
Vendor나 파트너로부터 지도를 받을 수 있다
표준화된 순서이므로 이것을 참고로 업무의
통합이나 합리화를