2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
2.4 System
The best part of this corporation’s compensation system is that it gives performance incentive payments and profit sharing not only to regular employees but also to those who work part-time. However, although it is known that individual incentives are effective in many cases, the company only focuses on team performance. They have some positive plans about upgrading their compensa
3. Characterization methods
Fig1. Cross-section of products
1) PVC flooring
A. Existing flooring materials
i. -Resilient flooring is made of material that has some elasticity. It includes many different manufactured products including linoleum, sheet vinyl, vinyl composition tile (VCT), cork (sheet or tile), rubber, and others. Performance surfaces used for dance or athletics are
Envt’l CSR activities
1. Company’s industrial characters
>> Paper recycling
>> Air pollution
>> Co2 emission
2. Selective, Consistent, and long-term
3. Educational programs for younger generation
>> Elementary school students
Tactic 1-1 Family Day
When? June 5th, the World Environmental Day
Venue? Han River , Nanji Camp or Parks of Seoul(서울숲)
Initiativ
S
- Strong brand recognition
- Sophisticate media contents
- Display advertisement
W
- Decrease of AD share in the market
- Weak search engine and poor at connecting between its search algorithm and advertising network
O
- Acquiring AC, a social media company
- Alliance with Nokia in the
삼성SDI, 포스코 등 41개 기업이 다우존스 지속가능경영지수에 편입 , 국내 통신 기업으로는 최초로 DJSI에 편입
기업이 경제적, 법률적 책임을 준수하는 것과 더불어 사회적 통념으로 요구되는 윤리적 기준을 기업의 의사결정과 행동에 반영하는 것. 또한 건전한 기업시민의 역할이라고 할 수 있는 재량
Bargaining power of Suppliers
With global sales of nearly $300 billion, cosmetics presents one of the most complex global sourcing challenges. Much of the sourcing for the industry involves a fragile web of small, fragmented suppliers that must be linked together using a sophisticated and effective logistics technology. Cosmetic products are typically made using a range of chemical and mineral
environmental challenges. Ecomagination is made up of very real goals that GE strives to reach through continuous investment in the following four commitments.
Commitment #1: Double Investment in R&D
In 2008, GE invested $1.4 billion in cleaner technology research and development (R&D), drawing closer to their pledge to invest $1.5 billion on Ecomagination R&D by 2010. R&D investm
Produced in Hyundai Alabama plant
Moved to car agencies
Sales by dealers
Customers
Customers are well aware of Hyundai
Brand image?
Preferred by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheape
1. What is Goal & Effectiveness?
1) Where do we stand now?
(framework chart)
2) Discussions about Goal & Effectiveness
·An organizations is goal directed, purposive entities, and their effectivense in pursuing those goals influences the quality of our lives and even our ability to survive.
·An organizational goal is "an ideal condition that organizations se