Starting Information research
Analysis the result of research
Comparing with our hypothesis
Group discussion
Figuring out
Recently ‘ Premium’
emerged as the
most important value
Origin of ’Premium‘
higher product than usual one and has higher quality than any other same-leveled product.
What is a ’Premium Trend‘
It is the core of c
of stock car racing.
When? The 1rst race took place the 15 february, 1948.Nowadays, Nascar is know worlwide.
Understanding customer(American traits)
-Adventurous, likes constant, unpredictable, and even dangerous action
-Nascar’s style : Active, Crashes, Live entertainment, and danger
-Racing cars that are similar to cars around us races
-Videos
Focus Public Relations on
3. Key Problems
3.1. Problems of strategy, staffing and skills:
market share decrease in Smart Phone market
Recently, LG Electronics made poor performance due to their lack of appropriate management in Smart Phone market. The most critical reason in this problem is that LG Electronics’ wrong strategy toward starting Smart Phone market brought staffing problems and excessive attachment fo
of
action is contingent (dependent) upon the internal and external
situation.
Meanings oftheTheory
Leadership effectiveness goes beyond traits and behaviors
Some people are successful in some situations and not in others.
Limitations oftheTheory
1. LPC measure is
ambiguous and inaccurate.
2. It is hard to say there are only two kinds of leadership styles in the wor
as a respected politician.
Similarly, Mr. KangHyochul, the manager of Samsung Engineering, has situational factors of his organization falling in situation 1. Although the situation favors his task-oriented leadership style, he also concerns the relation with subordinates always. The reason is that the work itself is relatively risky and complex; it is vital to enhance loyalty and trust of
Although almost nothing remains in the way of actual painting ofthe Unified Silla period (AD 668-918) except an illuminated fragment ofthe Avatamsaka sutra on purple paper, the artistic decoration of this fragment which is believed to have been created around AD 750 A.D. fully demonstrates the high levelof accomplishment in painting ofthe people of this period.
2) E-Mart's key to success
- As the key to success of E-Mart, there are several elements. ① Effect of market preoccupation ② Economy of scale realization with a strong buying power from the nationally largest store-network ③ "Outstanding quality", "cheap price" based on Korean-style discount store ④Active PB product development and plan ⑤ Efficient management through high information s
The greater B's dependence, the more power A has B의 의존성이 높아질수록 A의 권력이 강해짐
Focuses on goal achievement 목표 달성에 초점을 둠
Requires goal compatibility with followers
추종자와 목표 양립가능성을 요구
Focuses influence downward
아래로의 영향에 초점을 둠
Research Focus
Leadership styles and relationships with f
the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view ofthe consumer’s decision-making process is divided according to whether consumers are rationally thinking or emotionally appealed as well as thelevelof
the leadership process. The Path- Goal Leadership Questionnaire illustrates one ofthe questionnaires that has been useful in measuring and learning about important aspects of path-goal leadership (Indvik, 1985, 1988).
This questionnaire provides information for respondents about four different leadership styles: directive, supportive, participative, and achievement oriented. The way responden