products
- Can product of rice wine . Etc. *Short preservation period and sour taste.
*Undervalued product image.
- Lack of awareness as traditional alcohol.
*Lack of researching manpower.
- Difficulty on heading north.
*Difficulty on owning unit price.
Opportunity Threat
1) Increasing preference of low degree alcohol.
- appealing as a light drinking.
2) Persuading image of w
products not only have great taste, but you can also note the fancy color, beautiful shape, and sweet smell. This means that desserts reflect people’s needs in meeting the five senses.
My style, my way, my taste!
Product sales that customize an individual’s personality and preference have been done for ages, but ordering food to fit his/her taste is difficult when eating out. Cons
food is main item. For instance, a canape. It is not for main meal but of a light meal or a snack.
* Products & Related Services
- It mixed table service, take-out service, self service. Wine shop and sell finger food and coffee in the first floor. The second floor has tables and a terrace. Customer buy wine or food what they want. The price similar to other wine shop.
products
1. Company Overview
- Company Name : Kwang Dong Pharmaceutical CO.
- Corporate Philosophy : Development of creative medicine, Scientific analysis of -traditional Oriental medicine
- Assets Scale : 169100000000 won
- Products : Medicines, Health Drink, Health Food etc.
자료제공: KADD 기간: 2004년 1월-2004년 6월
food. With these analyses, we believe Hansot will do great job in the U.S. market.
2. Corporation summary
• Brand name : Hansot lunch box
• Corp. Hansot
• Category : lunch box specialty store
• Intro.
: company modified its menus into form of fastfood considering the taste of Korean who have rice products everyd
Products)
1.1 제품 특징: 렉서스는 경쟁자들을 철저히 "벤치마킹"하여 이루어 졌다. 각각의 경쟁 차의 장점인 BMW의 고성능과 벤츠가 주는 특유의 묵직함(예를 들어 도어의 닫히는 소리), 캐딜락의 부드러운 승차감을 모방한 차가 LS400이다. 즉 LS400의 경쟁자들과 비교한 제품 특징은 제품의 장점만을 취한
food chain in Korea.
In Korea, the number of existing fast-food stores reaches over 2000. In subway adjacent area, university town, residential area and anywhere many people live, there are surely fast food restaurants. And, because they sell limited product, like hamburger, or chicken, it is obvious that the competition among fast food brands for market share is intense.
The 5 big brands a
food.
Despite from the aspects of price, in the near future the fast food industry is projected revenue increase in 2010 of 3.0% to $183.99 billion, up from 3.3% decline to $178.59 billion in 2009. Moreover, the industries are expected to shift toward healthier options, with major operators offering non-red meat products. The fundamental consideration of society has slowly become more and more
20s ~ early 30s
who prioritize good dining atmosphere
Our product is one of western style foods that attract 20s~30s more than over30s.
Considering our product features, it seems not appropriate for family dining out but socializing with friends.
WHY NOT?
For healthy and well-being benefit,
there are better well-being foods other than hamburger
For good taste benefit,
the standard
Middle (30~40), Old (40~)
Occupation : Student, Worker, Households, Pensioners
Family life cycle : Single, Married, Divorcer with kids,
Social class : Middle and Lower class
Recency : Purchased in past 7 days
Frequency : 0~1, 2~3, over 3 times in a week
Phycographic : People who like spicy food
People who relieve stress by food
People who are sick of normal
noodle product