Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
distribution network of foregin company
The potentional to threaten the market position of E-mart is high
Preparation against low price of foreign company in mutinational goods sourcing
Competition with global company,
Carrefour, Wal-mart, which have
Tremendous financial resources
Advance to China market using
mid-and premium-priced strategics
Low prive competitive
AMOREPACIFIC that 태평양 made is a new brand name for entering to New York market
By the plan of AmorePacific to become global company
'Lolita Lempicka' launched in France, 1997
While the market share of AMOREPACIFIC
is currently increasing around the world,
"Lolita Lempicka“ become representative brand of the world
Lack of understanding
In French cosmetic industry
Low converting cost of buyer
Potential
New Entrants
1. Low cost for launching fast food corporation
2. Hard to have differences by menu
3. Possibility to obtain distribution channel easily
Threat of
Substitute Product
1. Light refreshments
- Convenience food
- Coffee only
Rivalry among
Competing Sellers
1. Existing strong fast-food brand
-BURGERKING, KFC, McDonalds
rate calculations.
-42”1/2 and 32”1/2 are big models, and 21.6”1/2 and 18.5”1/3 are small models. Since small models are almost half of the big models, we assumed that labor hours and cost decrease by half.
②Cost per labor Hours
Cost per labor hour assembly:
Formula: 15*0.77
From the total labor costs in the financial report, we estimated one person’s annua
rate of airflow, X축에 total volume of expiration or inspiration
G. Calibration and quality control
Spirometer의 quality control은 calibration과 매우 밀접한 연관이 있다. calibration은 quality control을 위한 adjustment를 하는 과정이다. spirometer로 측정된 air quantity가 알고 있는 수치와 근사치인 경우 instrument는 accurate하다고 할 수 있으며,
∘ MP3P 시장 축소화
- 시장조사업체 가트너에 따르면 전세계 PMP 시장은 지난 2007년
2억1천만대 이후 점차 줄어드는 추세다. 가트너는 PMP 시장이 2012년에
이르면 약 1억5천만대, 2013년에는 약 1억4천만대 수준으로 축소될
것으로 전망했다.
2. About the Firm
2-1. Iriver
&
trendy design, cheap prices, rapid turnover of goods and low inventory.
General fashion industry releases new seasonal goods. On the other hand, fast fashion industry releases new goods once in two weeks. They can show a variety of designs as they hired general designers instead of a few star designers.
Focusing on R&D
- Using leading-edge ideas from Japan Market
- R&D labs with global team
Success in their domestic market
First trial into the global market – failure
Applied existing core competencies without considering local taste
Second trial into the global market - success
Modification of strategy tailored to local taste
Expand further? If so where?