1. Introduction
i. Exordium
This group project is about the study about one company is related with culture or tourism industry. We select IBIS hotel as a subject of our group project. First, we look into the basic information about IBIS hotel. And rest of our study are done by using a comparative study between IBIS hotel, Seoul Royal hotle and Sejong hotel, SWOT analysis and investigate market
마케팅 개념의 변천
마케팅 활동이 전개되어 오면서 역사적으로 기업이 마케팅 관리상에서 지향하여야 할 이념이 변화, 발전해 왔다. 이러한 마케팅 개념의 역사적 변천단계는 크게 나누어보면 5단계로 나누어 볼 수 있다.
1. 생산개념
생산개념은 소비자들이 제품을 구입할 여유가 있고 소비자
1.Brief Introduction of Author
Toni Morrison
African-American female writer
Her novels particularly focused
on racial & gender issues of black
women
Wrote The Bluest Eye based on her
‘real life experience’
Main Characters
Pecola Breedlove
A poor, black girl eager to have white skin and blue eyes.
She becomes insane at the end of the novel
Claudia Ma
Ⅰ. 서론
The Introduction of SLEKIRK BRICK
스코틀랜드 석공 Robert Selkirk에 의해 1883년에 설립되었고, Selkirk 기업은 사업을 추진함에 있어서4, 5세대 Selkirk 가족 구성원들이 여전히 많이 포함되어 있는 자랑스러운 가족 소유(경영)이다.
1883년에 최초의 수제벽돌이 처음으로 만들어졌고, Selkirk 사업은 강력한
Tricon Restaurants International: Globalization Re-examined
1. What kind of differences between countries are salient in the global fast food industry?
1) 공급 측면
우선 치킨, 피자, 맥시칸 푸드, 햄버거와 같은 패스트푸드의 종류에 따라 원가 구조가 달라진다. 뿐만 아니라 나라별로도 차이가 있다. 개발 도상국은 제품과 포장비가
In Uzbekistan
2007
Investors and industry representatives started working on the issue of forced child labor
2008
Uzbekistan ratified the ILO's Worst Forms of Child Labor Convention (C182).
2009
Uzbekistan ratified the International Labor Organization's (ILO's) Minimum Age Convention (C138)
Main body
1. Bad influence on children
Physical hazards
bad livin
2.반텐 주
이 지역은 14세기부터 알려지기 시작하였는데, 오랜 기간 동안 다양한 지역에서 상선이
거쳐 가는 항구지역으로, 특히 아랍, 중국, 유럽의 상인들이 정기적으로 방문하는 무역
기지의 역할을 하였다.
16세기부터는 술탄왕국의 지배를 받아 이슬람문화가 정착하게 되었다.
주요 도시로는
Ⅰ. Introduction
This case illustrates the current state, competitive advantages, and rising threats of Samsung Electronics in the semiconductor industry. Samsung specializes in the production of memory chips, which is one of the two broad categories of the semiconductor product. Although Samsung is currently the world’s leading producer of these three types of memory chips, the threat of Chi
2) Facilities
- Marriott international
Marriott International is a leader and strong competitor in a variety of industries, including hotels and motels, food service, facilities management, retirement communities, and vacation interval ownership or time-shares. The Marriott family, the company's founders, owned a 21-percent interest in the company in the mid-1990s.
Marriott's primary enterpris
2. Service Training
CS(Customer Satisfaction) : once a week
→ the CS educational broadcasting program, ‘Happy Tuesday!’
3. Rewards
Team reward, Individual compensation,
KB Global Language Course
√ Deposit and withdrawal
√ currency exchange
√ Financial advices
√ Asset management
√ Funds, stocks counseling
√ Empathy
-Know customers as i