The price policy must fit with the target market and positioning, the product and service assortment, and the competition.
Retailers use of the promotion tools
Advertising - newspapers, magazines, radio, television, and on the Internet.
Personal selling - how to greet customer, meet their needs, and handle their complaints.
Sales promotions - in-store demonstrations, displays, contests, and v
-8-1) DHL 로고를 통한 고객 인지도 향상
DHL은 빨강 단일 색으로 기업로고를 사용하고 있는데, 이는 고객들에게 물건을 배달하는 서비스인 만큼 가장 눈에 잘 띄는 빨강을 선택한 것으로 보인다. DHL 배달원들의 복장 또한 빨강색이나 노란색 상의로 이루어졌으며, 물건을 배달하는 가방
= We have many business connections in Jung-ang-dong. They've used our hotel for meeting and conference. Also, the university hospitals are located near our hotel, so they've used our hotel for their seminar and Volunteer organization called 'Lions' is using our hotel for events.
Room and F&B rate is 6:4, banquet and wedding rate is 16~18% of total sales. Although we're first class hotel, rate i
* 경영목표
9.11 테러 이후에도 단 한 명의 인원 감축 없이이 흑자경영을 하는 사우스웨스트항공의 목표는 ‘따뜻하고 친절한 서비스, 개인적인 자부심과 기업정신이 녹아 있는 최고의 고객 서비스’이다.
* 경영철학
사우스웨스트 에어라인의 전 CEO였던 허브 캘러허는 “미국에서 가장 웃기는
4. Amenity
For comfortable and convenient circumstances, the hotel provides other facilities such as enough parking space, conference room, upgraded room, free using of computers, printing machine, wireless internet, water purifier, washing machine and smoking room.
5. price
The price is Mid-scale and includes limited F&B service. Depending on the quality, the more service is, the highe
Ⅰ. 서론
원격교육은 대다수의 학생을 대상으로 하여 산업화된 조직이나 관료적 행정 지원을 받아서 표준화된 교재를 기반으로 하여 제공되어왔으나 사회의 변화에 따라 소수의 학생들을 대상으로 주문형 교육 형태로 산업화된 조직적 지원 없이 개인별 서비스 형태로 제공되는 사례가 늘어나고 있다
2) Library as a cultural space
In the past, most people thought 'a library' is a place where people try to read books. However, libraries are changing considerably. We believe the library plays an important role in the society, as a cultural space. It is possible to guess this assumption with libraries around us.
First, we can assume that 'a library' becomes more creative place with
Daily revenue : 120 Dishes x 6000(average price of dishes)
= 720,000(won)
Weekly revenue: 720,000(Daily revenue) x 6(Closed in Sunday)
=4,320,000(won)
Monthly revenue: 4320,000(Weekly revenue) x 4 + 2 Days revenue
=18,720,000(won)
Core Competency
Various Menu
Affordable Taste of foods
Well-known Refill System
(rice and side dishes)
Enough Capacity to
accommodate many people
V
service quality
Reliability:
The ability to perform the promised service both dependably and accurately.
Responsiveness:
The willingness to help customers and to provide prompt service.
Assurance:
The knowledge and courtesy of employees as well as their ability to convey
trust and confidence.
Empathy:
The provision of caring, individualize attention to customers.
Tangible