written by secretary through e-mail two days before the meeting.
We came up with some ideas concerning several products to sell and services to serve at the pre-meeting.
Among many ideas, we've chosen 4 main items that have high possibilities to succeed.
For each item, a speaker will be given his statement. After the statement, we need to discuss whether it's a promising business or not.
needed. As the entry barrier is low, lots of companies got into this industry at the beginning, but since the reliability is key factor to offer money transaction service, the competition is concentrated on major players after all. Then, how about buyer’s power? By using this system, company can gather users’ information. Related to reliability, the switching cost is quite high and substantia
친교욕구
다른 사람과 인간적인 교제를 추구, 발전시키고 지속 시키고자 하는
욕망
권력욕구
다른 사람에게 영향을 입히고 자원과 정보를 포함하여 어떤 환경을 통제하려는 욕망
성취욕구
효과적으로 어떤 목표나 과업을
성취하려는 개인의 욕망
McClelland’s Need theory
• 성공과 실패
needs localization.
2.4 Media challenge
In these days, the boundaries between off-line and on-line are collapsing. We call that 2000s as media scramble, 2010s as new media order. There are many different things in these two times. There are many features that reveal the differences between media scramble and new media order. For example, in competition composition, there are only two competit
I could not continues on with the reservation because I needed to pay and make an actual reservation to see more.
The hotel reservation procedure
Consist of superior, suite, Executive Floor
Morning Call Service
Refrigerator / Minibar
Personal Safe
Movies(Must Pay)
Gold Card : If you have a gold card you can get up to 390,000WON in discount
Marriott Rewards : Can gather p
What’s interactive ad?
1. Not Passive, ‘Active’
-> Communicate with consumers to promote
Products, brands, services.
2. Make consumers participate in Ad,
Not just watch
1. Need for closure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomp
현대 기업 운영에 있어서 고객이 만족하는 상품과 서비스를 제공하지 못하는 기업은 살아남기 힘들게 되었다.
최고의 서비스, Total Quality Service(TQS)란 무엇인가?
그것은 손님이 기대하는 하나 하나의 욕구(need)를 예측하고 이를 예의 바르고 친절하면서도 실질적으로 도움이 될 수 있도록 능률적이고 한
service area
Everland employees
call customer as 손님 not 고객
provides
customized membership
ex. premium membership,
senior membership ,
babymembership
Safari, Flower festival, Indoor water park ‘Caribbean bay’
The workers are the people who knows
better than anyone that what we need,
cutting off unnecessary items
Consist with field
Financial advices
√ Asset management
√ Funds, stocks counseling
√ Empathy
-Know customers as individual
-Remember clients’ previous financial
dis/satisfacitions
-Adapt to clients’ specific needs such as
which investment is proper
- Normally Short-term contract
- Working on peak time only (5~6 hours)
- Security guard, lobby managers guide the customers
Advantage from the process
1. Low Cost from Economies of Scale
Collect huge amount of laundry from its stores & Automation System
Need huge Initial Cost & Fix Cost
However, lower the average cost by ① washing laundries in one location
② reducing labor cost
2. One-day service from the automation laundry system.