2) Competitors
For FedEx Korea, there are mainly four competitors who offer the same express delivery service. They are DHL, TNT, UPS, and EMS. DHL is the biggest competitor of FedEx. According to Stacy Han, the FedEx Communications Executive, DHL has more brand equity than FedEx. Also, the share of the market said to be very neck to neck with DHL although FedEx has a slight advantage as of n
COSMOS®: Real-Time Package Tracking
COSMOS (Customer Operations Service Master On-line System) is a computerized package tracking system that monitors every phase of the delivery cycle at FedEx. FedEx employees constantly input information into COSMOS by several means.
Customer service representatives enter shipping information into COSMOS through computer terminals, alerting the dispatche
(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
alternative sources, but Ericsson's position was much worse as both production of current models and the launch of new ones was held up.
Ericsson, which had been in the cellular phone market for decades and was the world no. 3 cellular telephone handset maker was struggling with huge losses in spite of booming sales since 2000 due to this fire and its inability to produce cheaper phones like i
(2) History
The company was founded as Federal Express in 1971 by Fred Smith in Little Rock, Arkansas. The company moved to Memphis, Tennessee in 1973 after Little Rock airport officials would not agree to provide facilities for the fledgling company's airplanes. The name was chosen to symbolize a national marketplace, and to help obtain government contracts. The company began operations on
Brief Intro : Intel
The leader in the semiconductor industry is unquestionably Intel. Following Intel’s lead are AMD, Cyrix, Digital, Motorola, etc. in CPU manufacturing. Intel has abandoned memory division back in 1985 as the Japanese firms became more competitive and gained chunk of the world market share. From then on Intel has concentrated on developing microprocessors along with other p
4-3. Skill
1) Trend leader
(1) 'Market-O' confectionery creating natural and premium life style
(2) 'Dr. You project' leading the wellbeing trend
'Dr. You Golden Kids' – Orion carved out the infant market domestically
'Dr. You' specifically targets 20s women who pursue low calorie and abundant nutrition
2) Method of increasing revenue
(1) Direct management store: If 3rd
1. Introduce
A. National protection for the disabled is a national challenge. In Article 34 Section 5 of the Constitution, Protection of the country for the physically challenged are defined.
In 1981, The legislative history of disability policy in Korea as "Physically and Mentally Disabled Welfare Law," was began. And in 1990, "Disabled Employment Promotion Act" (13/01/1990) has been establish