American free enterprise system의 고전적인 사업 성공기 중의 하나이다. 1938년 사업구상과 55달러의 대출로 기업인 Curtis L. Carlson (1914년 7월 9일 ~ 1999년 2월 19일)은 그의 고향인 Minneapolis에 Gold Bond Stamp Company를 세워 사업을 시작하였다. Carlson은 식료품 가게 , 약국, 주유소 등 다른 독립적인 사업에 다른 경쟁사와
1. Market Analysis-The Tobacco Industry
1. Introduction
The global Tobacco industry is an exceptionally large market and it continues its’ growth despite the trend of advanced country citizens trying to quit, due to high smoking rates in developing countries and the growing right of women in these regions. Major companies such as Philip Morris, British American Tobacco, and Japan Tobacco dom
Globalization
1983년 미국에서 등장한 용어
정치, 경제, 문화 등 사회의 여러 분야에서 국가 간 교류가 증대하여 개인과 사회집단이 갈수록 하나의 세계 안에서 삶을 영위해 가는 과정
기업의 단순한 다국적 기업의 측면에서 확대되어 생산과 유통 등에서 규모의 경제, 국가 간 경제통합화 등의 현
Why?: 전통적 혁신은 비용 대비 성과가 미약
세계 12대 연구개발 투자 기업 중
5개가 제약회사
신약 개발에 평균 $19억에
10~15년 소요
변화하는 환경은 폐쇄적 혁신으로는 극복하기 어려움
산학협력의 필요성은 Open Innovation 패러다임에 입각하여 기업이 주도적으로 출발/참여하여야 함
정부는 직
1. Introduction
Nowadays, more and more cosmetic market is growing and also rapidly. As the economy develops worldwide, the needs of improving the quality of lives are increasing. And also people are more interested in their appearances. With these demands, we can see the positive prospect for the cosmetic market. And not only the expensive brands in department stores, but also the middle-low pr
Ⅰ.Multiculturalism in America
1. Multiculture in America
What is Multiculturalism?
19th C- America experienced massive immigration.
The United States has just one culture
→ The culture of variety
To know how many individual cultures exists in America, is to know how many exists in the world.
The United States of America thrives on diversity.
→
Technology
○ Patent
∘ Fermentation Control : It is a method for protecting the product from air outside, and controling enzyme activity. The advantege of this method is that it help extend expiration date of Makkoli to triple.
∘ Raw-rice Fermentation : It is restored of traditional brewing traditional wine technique. Brewing in this way, it doesn't need to steam rice so that
③ Family Owned Company
In-N-Out Burger is a private, family-run, non-franchised company. Rich Snyder maintained his family's opposition to franchising. While McDonald's, which began the same year as In-N-Out, decided to franchise in 1954, the Snyders, though inundated with franchise inquiries, remained firm. They thought franchising would cause them to lose control of In-N-Out Burger an
■ Diverse Aspects
Ⅰ. Political Environment
The political structure of a country inevitably affects the way a business operates, as it is the political regime that will enact laws, sets regulations and policies.
Singapore's parliamentary democracy system is well known for creating a stable and orderly government. The government provides first-rate efficiency and excellence in the p
▪ RISK ASSESSMENT
The economy was hard hit on account of its dependence on the financial markets
The economy suffered badly from the crisis on account of its specialization in financial services focused purely on international business (40% of GDP.
Trends for all components of the economy were negative in 2009, with the exception of public demand, which benefited from massive financial s