market which doesn’t have hostile to the Korean
Create added value with CF, Drama, Game industry
Foreign country entry in the beginning (Age 13)
Proficient in singing
Living with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chines
System
Waterproof
ThinkPad (IBM) and Convertible Tablet
World’s the 3rd largest PC maker
Securing great international market share
Highly intelligent experts in R&D
Huge market in China
Numerous potential customers
No trade barriers in Chinese market
In 2002, China became the largest PC market.
In 2008, Chinese PC market takes up about 37% of the world’s PC market share.
1984 Launches the New Technology
Developers Inc. funded by the CAS
- 1987 Chinese Character Card, first original
hardware
1989 NTD was renamed Legend Computer
Company
- 1990 Launched its own-brand PC in China
1996 Legend became the market share
leader in China
2003 Legend announces the birth of its new logo,
"Lenovo"
2005 Lenovo acquires IBM's Personal Computing
online software services, instant messaging software)
Internet advertising and mobile e-commerce
From the "basic e-commerce intermediary service providers" transform
to "full e-commerce service provider"
Meet at Alibaba → Work at Alibaba → Live at Alibaba
Times make the hero, the hero make history
Chinese e-commerce environment to promote the expa
market much floating population and online system (support exceptional places)
③ Socio-cultural variables: Consumption pattern (emotional consumption culture →rational consumption culture) from shrinking mind derived from the recession.
(2) Target
① Age: Women in late teens to early thirties
② Geographical Location: Major commercial market place in a big city and the places where
market situations, most golf equipment manufacturers have been trying to co-develop various size lines of proprietary shafts with companies specializing in shaft design and manufacturing.
2. Changes in Distribution Channels
At past, there was only one channel to purchase golf equipments; off-course shops. After activating e-commerce, some golf shops started to move to online space for many
Characteristic
Online game
a game played over computer network
Charging system: Stable income
Impossible to copy
Long lifecycle
History
Founded in March, 1997
1998: Launched Lineage
2000: Registered in KOSDAQ
2001: created US subsidiary NC Interactive
2008: Launched Aion in Korea
The competition in Korea market has been worse
NC soft and other companies have been enter overse
2. NC Soft
1) History
NC Soft is an online computer game company that founded in March 1997 by T.J. Kim, a business software developer and author of the Korean word processor Hangul. In September 1998, NC Soft launched its first and most popular game, Lineage. Lineage was the first MMORPG to exceed the record of 100,000 concurrent users for the first time in Korea. The success of this game help
online stores
growing stronger :
declining number of end-users, restricted innovation, low switching costs etc.
diversified product segments
value-added by brand name
advanced technology
decrease in volume of sales
low performance of Top Flite
weak endorsement contracts
growth in international golf market
various age groups of golfers
life style of time-spending on
market which is centralized by America, so they often neglect Asian cultures.
(2) Economic
The scale of the entire music industry decreases which leads to increasing online sales.
(3) Technological
In online, P2P (peer to peer or person to person) is becoming more and more vitalized, also vitalizing digital music.
JYP's music reflects contemporary characteristics of popular mus