market that changes by the revenue of the duty free shops and the right one is a data that represents the stock price and profits of hotel business without the shops. The profit structure of the industry other than hotel is getting better. It makes the stock price higher. It means that there is a close relationship between them.
4. Balance sheet
EPS 624 PER 28.71
2004/12 2005/12
◆ SWOT ANALYSIS OF NIKE
① Strength
- Number one sports brand in the world Global Brand
- Strong at R&D and innovation
- No factories that tie up cash in buildings and manufacturing
- They manufacture where ever they can produce the highest quality products for the lowest price
② Weakness
- The retail sector is very price sensitive
- Most of Nike profit margin comes from the sho
Sales in American market in October, 2009
increased 43.6% from the last year
Market share : 4.7%,
Increased 0.9% from the last year
The market share has been increased gradually
in American market After introducing Genesis
Support of US government in automobile area
‘Cash for clunkers’- a $3 Billion US federal program intended to
provide ec
-Low purchasing power and high innovativeness of consumer
People who don’t have much purchasing power however, who are innovators. They want an unusual and fresh experimental product. They are people who are not afraid of experimenting new products and are up for a change.
-Mid purchasing power and low innovativeness of consumer
People who have a media level of purchasing power but with
2. Introduce of Seoul Milk Cooperative
Seoul Milk Cooperative
- 11, July, 1937, Seoul milk started at Kyungseong Milk livery company and 23, January, 1962 it's name was changed to Seoul Milk Cooperative.
- produces about 50 kinds of dairy products, and records its market share to 80%
- Seoul Milk introduced the Cold Chain System in domestic milk industry first and selected an Instantane
market(Discount store) and etc is extending more than twice rate of sales every year. In 2003, the sales which was 3billion won increased to 6billion won. in last year and this year, the sales are increasing continuously.
2-1-3. Target market
Main target is men who want to look fashionable but don't know how to wear. The total shop `STCO(shirt & tie coordination)` focused on necktie and s
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
3. Changes in matchmaking market
Because of various economic crisises in a modernized society, people started preferring to economic stableness. As they pressed with time became aware of the needs to an efficient matchmaking service, matchmaking companies such as 'Duo' and 'Sunoo' have appeared.
Ⅱ. The main issue
1. Introduction of Duo
① Position of Duo
Duo is the market leader in
1. 선정동기 및 IKEA 소개
(1) 선정동기
- 현재 매출액의 80%가 유럽 내에서 이루어지고 있는 IKEA는 향후 잠재적 성장시장인 아시아에 적극적으로 투자, 공략할 예정이다. 현재, 아시아시장을 지금의 약 2배 정도 확장하기 위해 인도, 러시아, 한국으로의 진출을 추진하고 있으며 일본과 중국에서 사업 확
Ⅰ. Executive Summary
Dong-a medical have tried to enter the functional drink market, and sold Bacchus-D and Vitagran-C. But as the time passed, the amount of Bacchus-D sales is decreasing and Vitagran-C can’t catch up Vita 500. So Dong-a medical decided to develop new product.
Korean health drink market is expanding rapidly because of well being trend and economic growth. There are many